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Videostyle In Presidential Campaigns

Author: Lynda Lee Kaid
Publisher: Greenwood Publishing Group
ISBN: 9780275940713
Size: 12.93 MB
Format: PDF, Kindle
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Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest.

Maryland Politics And Political Communication 1950 2005

Author: Theodore F. Sheckels
Publisher: Lexington Books
ISBN: 9780739114155
Size: 40.10 MB
Format: PDF
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Maryland Politics and Political Communication, 1950-2005 is not a survey of all that occurred between 1950 and 2005. Rather, this book focuses on a set of interesting political events in which communication is a very important variable. These events, be they elections or episodes of governance, are also_arguably_the most dramatic ones during the period. It begins with an examination of George Wallace's 1964 and 1972 campaigns in the state's Democratic presidential primary, considers William Donald Schaefer's flamboyant communication strategies as Baltimore mayor and the vicious 1986 U.S. Senate campaign between Democrat Barbara Mikulski and Linda Chavez, and runs through the 2002 gubernatorial race between Kathleen Kennedy Townsend and Robert L. Ehrlich. Sheckels highlights the similarities and differences between political communication at state and national levels and looks forward to questions and scenarios that may emerge in future elections.

Handbook Of Political Communication Research

Author: Lynda Lee Kaid
Publisher: Routledge
ISBN: 1135650950
Size: 47.50 MB
Format: PDF
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The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.

Manipulation Of The American Voter

Author: Karen S. Johnson-Cartee
Publisher: Praeger Publishers
ISBN:
Size: 43.97 MB
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"Manipulation of the American Voter" is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.

Campaign 2000

Author: William L. Benoit
Publisher: Rowman & Littlefield Pub Inc
ISBN:
Size: 47.50 MB
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Campaign 2000 applies the functional theory of political campaign discourse--analyzing how messages acclaim, attack, or defend--to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.

Perspectives On Political Communication

Author: Lauren Cohen Bell
Publisher: Allyn & Bacon
ISBN:
Size: 28.18 MB
Format: PDF, ePub, Docs
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Political Communication covers far more than elections by presenting 13 unique case studies that are each examined through the political science, rhetorical and mass communication perspectives. The foundation of the book is laid in the first three chapters where each of the three authors fully develops his/her perspective and explains how their view relates to understanding political communication. After this groundwork is set, the authors apply these different perspectives to case studies that focus on the presidency, Congress, the Supreme Court, social movements, popular culture and, of course, elections. Each case includes detailed information about the political communication event, analyses from the three perspectives, and a list of additional cases the student might want to explore. The richness and depth of each case is drawn out in the analysis portion of each chapter; readers will walk away with an understanding of how a political scientist, a rhetorician, and a mass communication researcher each think about political communication.