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Videostyle In Presidential Campaigns

Author: Lynda Lee Kaid
Publisher: Greenwood Publishing Group
ISBN: 9780275940713
Size: 63.85 MB
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Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest.

Maryland Politics And Political Communication 1950 2005

Author: Theodore F. Sheckels
Publisher: Lexington Books
ISBN: 9780739114155
Size: 29.20 MB
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Maryland Politics and Political Communication, 1950-2005 is not a survey of all that occurred between 1950 and 2005. Rather, this book focuses on a set of interesting political events in which communication is a very important variable. These events, be they elections or episodes of governance, are also arguably the most dramatic ones during the period. It begins with an examination of George Wallace's 1964 and 1972 campaigns in the state's Democratic presidential primary, considers William Donald Schaefer's flamboyant communication strategies as Baltimore mayor and the vicious 1986 U.S. Senate campaign between Democrat Barbara Mikulski and Linda Chavez, and runs through the 2002 gubernatorial race between Kathleen Kennedy Townsend and Robert L. Ehrlich. Sheckels highlights the similarities and differences between political communication at state and national levels and looks forward to questions and scenarios that may emerge in future elections."

Handbook Of Political Communication Research

Author: Lynda Lee Kaid
Publisher: Routledge
ISBN: 1135650950
Size: 62.55 MB
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The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communication. Editor Lynda Lee Kaid brings together exemplary scholars to explore the current state of political communication research in each of its various facets. Reflecting the interdisciplinary nature of political communication scholarship, contributions represent research coming from communication, political science, journalism, and marketing disciplines, among others. The Handbook demonstrates the broad scope of the political communication discipline and emphasizes theoretical overviews and research synthesis, with each chapter providing discussion of the major lines of research, theory, and findings for the area of concern. Chapters are organized into sections covering: *The theoretical background, history, structure, and diversity of political communication; *Messages predominant in the study of political communication, ranging from classical rhetorical modes to political advertising and debates; *News media coverage of politics, political issues, and political institutions; *Public opinion and the audiences of political communication; *European and Asian perspectives on political communication; and *Trends in political communication study, including the Internet, and its role in changing the face of political communication. As a comprehensive and thorough examination of the political communication discipline--the first in over two decades--this Handbook is a "must-have" resource for scholars and researchers in political communication, mass communication, and political science. It will also serve readers in public opinion, political psychology, and related areas.

Praeger Handbook Of Political Campaigning In The United States 2 Volumes

Author: William L. Benoit
Publisher: ABC-CLIO
ISBN: 1440831637
Size: 59.48 MB
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This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. • Covers a wide variety of topics related to American political campaigns • Investigates political campaigns and theories of campaigning from multiple perspectives • Discusses strategic use of messaging language and message forms, including debates, television ads, and social media • Features case studies to facilitate understanding • Includes maps, tables, and figures to illustrate key points

Routledge Handbook Of Political Management

Author: Dennis W. Johnson
Publisher: Routledge
ISBN: 1135897492
Size: 48.82 MB
Format: PDF
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The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.

The 2000 Presidential Campaign

Author: Robert E. Denton (Jr.)
Publisher: Greenwood Publishing Group
ISBN: 9780275971076
Size: 30.92 MB
Format: PDF
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This text analyzes the 2000 American presidential campaign from a communication perspective, focusing on key topics and elements of political communication. The analyses go beyond the quantitative facts, electoral counts, and poll results of the election

Campaign 2000

Author: William L. Benoit
Publisher: Rowman & Littlefield Pub Inc
ISBN:
Size: 78.10 MB
Format: PDF, Docs
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Campaign 2000 applies the functional theory of political campaign discourse--analyzing how messages acclaim, attack, or defend--to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.

Manipulation Of The American Voter

Author: Karen S. Johnson-Cartee
Publisher: Praeger Publishers
ISBN:
Size: 39.17 MB
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"Manipulation of the American Voter" is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.