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Winning Sales Letters From Prospect To Close

Author: Ralph Allora
Publisher: McGraw Hill Professional
ISBN: 0071629459
Size: 79.54 MB
Format: PDF, Kindle
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First impressions are critical. Make yours count with a winning sales letter! You know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You enjoy making people comfortable while offering ways to serve their needs. But do you put as much time and effort into that other, equally important sales tool: the written word? Communications, marketing, and media expert Ralph Allora shows how to craft effective messages that reach out to new clients, keep you on their radar, and close the deal. Winning Sales Letters—From Prospect to Close teaches you how to: Strategize your messages for every stage of the selling process Command attention and motivate your clients Put your best self in every note Create engaging approaches for letters, e-mails, and text messages Avoid the mistakes that sabotage great communication “A sleek, practical guide to writing winning sales communications. Whether you’re a novice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this book will help you connect, engage, and build trust with your customers.” David Forgione, VP, Multi-Media Sales, The Wall Street Journal

How To Write Sales Letters That Sell

Author: Drayton Bird
Publisher: Kogan Page Publishers
ISBN: 9780749438760
Size: 47.81 MB
Format: PDF, ePub, Docs
View: 964
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The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.

The Ultimate Sales Letter

Author: Dan S. Kennedy
Publisher: Simon and Schuster
ISBN: 1440511411
Size: 14.77 MB
Format: PDF, Kindle
View: 6369
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An updated guide to creating an effective sales letter explains how to take full advantage of this powerful marketing tool by writing a letter that will actually get read, generate leads, and make money, providing a step-by-step tutorial in developing the right sales letter for any business. Original. 35,000 first printing.

The Complete Sales Letter Book

Author: Rhonda Harris
Publisher: M.E. Sharpe
ISBN: 9780765635129
Size: 38.16 MB
Format: PDF, Docs
View: 2068
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Sales professionals in all levels of business will save time and communicate faster and better with this handy resource of hundreds of ready-to-use letters. The authors have carefully written and compiled letters that accommodate a broad range of routine and out-of-the-ordinary sales situations.They have organized the book to mirror the progression of the sales cycle: --Part 1 includes letters that inspire and motivate salespeople to seek prospects despite daunting circumstances. --Part 2 tracks with letters the sales process through potential roadblocks to the closing. --Part 3 shows how to sustain relationships with customers through effectively written communication. --Part 4 draws sample letters from cyberspace to illustrate how companies are adapting to the internet. representative will find in this convenient volume time-saving techniques to encourage better communication with both customers and sales and service staffs that will ultimately lead to increased sales. Any sales representative will find in this convenient volume time-saving techniques to encourage better communication with both customers and sales and service staffs that will ultimately lead to increased sales.

Baseline Selling

Author: Dave Kurlan
Publisher: Dave Kurlan
ISBN: 1420895672
Size: 38.42 MB
Format: PDF, ePub
View: 7379
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Journeys of the World is proud to present its collection of beautiful Travel Photography books, with its first publication: "Journeys of Cinque Terre". This book features a wide variety of photography from all 5 villages, which make up this world renowned and protected area in North Western Italy (Cinque Terre). Regardless of how many countries you plan on visiting or have visited, it's very likely that you will encounter the vast majority of what is featured in our publication when visiting Cinque Terre. In Journeys of Cinque Terre, the photos were taken on the spot, with no prior arrangements and on the "go". Unlike many other publications, we don't stage or make prior arrangements for our photography. Our product also contains over 90% of photography. This is truly what makes this an exciting item. Journeys of Cinque Terre, along with all other products to come out, has been set up to promote the beauty of its chosen location. This item wants to promote the visual history of Cinque Terre, for both Esthetic and Educational purposes. We guarantee that our publication will satisfy any of your curiosities, through the magic of our lenses. For more info, also check out

Persuasive Business Proposals

Author: Tom Sant
Publisher: AMACOM
ISBN: 0814417868
Size: 45.44 MB
Format: PDF, ePub
View: 1463
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Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of Persuasive Business Proposals. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects' attention and speak to their needs. The new edition includes more valuable information than ever before, including: * Essential questions for qualifying opportunities * Ways to "power up" cover letters and executive summaries * Advice for overcoming "value paranoia" * Guidelines for incorporating proof into a proposal * Tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming-and their documents show it. With clear instructions as well as before-and-after samples, Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.

Close Deals Faster

Author: John Asher
Publisher: IdeaPress Publishing
ISBN: 9781940858395
Size: 10.43 MB
Format: PDF
View: 680
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What if there was a book that incorporated key ideas from all major sales institutes and best-selling sales books into a unique sales process with fifteen shortcuts to make sales happen faster?

I Want To Buy Your Product Have You Sent Me A Letter Yet

Author: Carol A. E. Bentley
Publisher: Promote Your Business Ltd
ISBN: 0954920600
Size: 53.76 MB
Format: PDF, ePub
View: 6828
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I Want To Buy Your Product.. Have You Sent Me A Letter Yet? How to create powerful sales letters, advertisements, flyers, brochures, web pages and newsletters that persuade hundreds, or even thousands, of customers and clients to buy from you!

The Robert Collier Letter Book

Author: Robert Collier
ISBN: 9781684221981
Size: 51.55 MB
Format: PDF, ePub, Mobi
View: 7086
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2018 Reprint of 1941 Fifth Edition. Full facsimile of the original edition, not reproduced with Optical Recognition software. The Robert Collier Letter Book remains one of the more useful books on writing sales letters. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the great marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets. The Martino edition reprints the Fifth Edition of 1941. Profusely illustrated.