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Iterate And Optimize

Author: Sean Platt
Publisher: Realm & Sands
ISBN: 9781629550756
Size: 78.38 MB
Format: PDF, ePub, Mobi
View: 774
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The top-to-bottom guide to taking your writing and publishing business from "Square One" to "Stratosphere." Iterate and Optimize is a behind-the-scenes peek into how indie publishing company Sterling & Stone grew their three-author team into juggernaut -- and a next-level guide for authors looking to explode their sales and do the same. In Write. Publish. Repeat., bestselling authors Johnny B. Truant, Sean Platt, and David Wright explained how to build a thriving international publishing empire with no luck required. Rather than resting on their laurels in the years since WPR was written, they've been evolving their once-fledgling business a little bit at a time: expanding to eight publishing imprints, ten high-profile podcasts, a coordinated staff working behind the scenes, millions of words published and hundreds of thousands of books in the hands of eager readers. In Iterate and Optimize, they show you how they grew their business from the ground up in tiny, incremental steps -- and give you a road map so that you can do it, too. More than "just another self-publishing guide," this book delves deep into the business behind the success of Platt, Truant, and Wright's company Sterling & Stone, making it the essential "advanced course" follow up to Write. Publish. Repeat. It explains how to tweak your processes over time while maintaining momentum, wringing more profit out of assets you already have. You'll learn how to diversify and create more products with less work, generate more money doing what you already do now, and set yourself up so you can build a readership who will support you in the specific ways you intend to evolve. You'll learn how to grow from a bare-bones, minimum-viable-product business into a slightly larger business or an outright empire -- not with massive, flashy (and risky) moves, but by the sustainable magic of incremental growth: small improvements made consistently over time. In this book, Platt, Truant, and Wright give you all the nitty-gritty they've learned and implemented since their last nonfiction publishing bestseller. You'll learn how to "iterate and optimize" the way you handle: - Exclusive versus "going wide" distribution - International and multi-format sales - Advertising and marketing - Optimizing book covers, descriptions, and metadata to increase conversion - Slowly and sustainable building your assistants or contractors, plus outsourcing right - Advanced product funnels, including the changed role of free books - Networking and in-person meet-ups - Workflow management and systems - The writing and pre-writing process so you can "write better faster" - Social media - Podcasting - Crowdfunding - what works and what doesn't - And much more

Let S Get Digital How To Self Publish And Why You Should Third Edition

Author: David Gaughran
Publisher: David Gaughran
ISBN: 9187109204
Size: 17.27 MB
Format: PDF, ePub, Mobi
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*** Updated & Expanded Third Edition! *** Learn how to publish your work like a pro and start building your audience with the most comprehensive and up-to-date self-publishing guide on the market today. Packed with practical, actionable advice, Let's Get Digitaldelivers the very latest best practices on publishing your work and finding readers. · Boost your writing career with marketing strategies that are proven to sell more books. · Get expert tips on platform building, blogging and social media. · Discover which approaches are best for selling fiction vs. non-fiction. · Implement powerful ways to make your ebooks more discoverable. · Increase your visibility by optimizing keywords and categories. · Weigh the pros and cons of Kindle Unlimited, and find out exactly how to tweak your promotional plans depending on whether you stay exclusive to Amazon or opt for wider distribution. And that's just for starters... Praise for Let's Get Digital: "Let's Get Digital is a must read for anyone considering self-publishing." -- JA Konrath, bestselling author of Trapped, Origin, and Whiskey Sour. "Even with my background as an indie writer, I picked up several valuable tips...this is simply the best book about the ebook revolution that I have read." -- Michael Wallace, bestselling author of the Righteous series. "Credible and comprehensive. I'd recommend it to any writer who is considering self-publishing or anyone interested in the current state of publishing." -- Big Al's Books and Pals - 5 stars. "It should be THE starting point for anyone considering self-publishing today. This book is a Pixel Pick, and should be considered required reading for any Indie author." -- Pixel of Ink. *** Table of Contents *** Introduction to the 3rd edition, January 2018 Introduction to the 1st edition, July 2011 PART ONE: HOW TO PUBLISH A BOOK 1. Writing to Market 2. Finding a Proper Editor 3. Covers, Blurbs, Taglines 4. Building Your Book 5. Pricing to Sell 6. Optimizing Metadata—Keywords & Categories 7. Distribution: Wide or Exclusive? 8. Your First Readers 9. Platform Building & Related Terrors 10. Planning for Success PART TWO: THE DIGITAL REVOLUTION 11. Birth of the Kindle 12. Pirates! 13. The Lure of Self-Publishing 14. Myths, Shibboleths, Zombie Memes 15. Scammers & Weasels 16. The Age of the Algorithm 17. How the Kindle Store Works 18. Paperbacks, Short Stories. Reviews, Practicalities 19. Starting from Zero 20. Resources PART THREE: SUCCESS STORIES

The Skillful Writer

Author: Bobbi Linkemer
Publisher: BookBaby
ISBN: 0988578085
Size: 56.15 MB
Format: PDF, ePub, Docs
View: 3193
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A skillful writer is one who respects and continually hones his/her craft. There are as many opinions on what it takes to become a skillful writer as there are writers. Many of them are worth considering, especially when they are the opinions of seasoned, successful writers. In The Skillful Writer: What separates the pros from the amateurs, every chapter begins with a quote from a best-selling author or a well-known expert in his/her field. For example, an observation from Maya Angelou”— “You can’t use up creativity. The more you use, the more you have”—sets the stage for a chapter on creative writing. The art of discipline is addressed by Dr. Seuss, and permission to write a very messy first draft by Lawrence Block. Harper Lee shares her feelings about handling criticism, and Michael Jordan, who isn’t an author, explains a subject he knows well: how to overcome obstacles. These quotes are all inspirational, and that’s just how they are used—as inspiration for each chapter on some aspect of skillful writing. Veteran author Bobbi Linkemer brought her own interpretation of other authors’ words. When Annie Dillard, author of Bird by Bird, encouraged writers to “Give it, give it all, give it now,” Bobbi wrote, “Annie Dillard is a professional. Professionals make a mess and go back and clean it up later. I think she means, when you sit down to write, give it everything you’ve got. Don’t tidy your sentences as you go. Get in a state of flow or the zone or whatever you call it.” Here is a list of topics covered in the book. The book can be read a little at a time or straight through and the chapters in any order that appeals to the reader. 1. Alchemy: Writing Through Tough Times 2. Back to Basics: The Art of Writing 3. Consider Your Options 4. Creativity Multiplies 5. Discipline Can Be Learned 6. Don’t Hold Back 7. Don’t Waste Words 8. Eight Hours a Day 9. Explain it in Plain English 10. Give Yourself Permission 11. How to Keep Your Reader Hooked 12. If It Sounds Like Writing, Rewrite It 13. Learning to Live With Criticism 14. Learning to Write 15. Organization: The Key to Writing a Book 16. Perfection Is in the Eye of the Beholder 17. Punctuation Rules Writers Must Know 18. Read First ... Then Write 19. Read Other Writers 20. Real Writers 21. Six Essential Rules Every Writer Should Follow 22. Stephen King Doesn’t Like Adverbs 23. The Desire to Write 24. The Life You Don’t Choose 25. The Magic of Talent 26. The Power of Ideas 27. The Problem With Works in Progress 28. The Right Word 29. The Secret of Good Writing 30. Why Grammar Counts 31. Will You Write or Won’t You? 32. Write for Your Ideal Reader 33. Write One True Sentence 34. Write to Make A Difference 35. Write What Disturbs You 36. Writers “Just Do It” 37. Writing: Art or Craft? In thirty-seven brief chapters, best-selling authors and other celebrities provide the foundation for advice on how to develop the necessary skills to become a pro. Writing this book was a learning experience for the author. It was also fun, and it is an exercise every writer should try. First, find a meaningful quote that applies to writing in some way. Type it at the top of the page, take a moment to think about what it means to you, and start writing. Let your mind run free. Allow yourself to get in a state of flow. The process is liberating, and results will amaze you.

The Introvert S Guide To Entrepreneurship

Author: Nate Nicholson
Publisher: Blue Sky Publishing
ISBN:
Size: 53.14 MB
Format: PDF, Kindle
View: 7410
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How an Introverted Entrepreneur Accidentally Discovered the Critical Effect of His Personality on His Business If you are an introvert wishing to start a business, I can’t think of a worse way to mess it up than to completely disregard the effect of your personality on its success. In fact, that’s exactly how I messed up my business. I launched a venture suited for an extrovert, not even once asking myself whether I could handle it with my deeply introverted nature. Would you like to avoid a major screw-up and start a business that fits your personality? Don’t reply. I know your answer. I wrote this book to help you avoid the mistakes I made and teach you the proper way to start a business as an introvert. I will share with you the lessons and observations every introverted businessperson should consider before pursuing a new venture. If you skip this step, chances are that your business will fail much sooner than you think – and the only person at fault would be you. I was there, and let me tell you, it ain’t pretty. Let me help you learn how to make the most out of your strengths to start a successful introvert-friendly business. Here are just some of the things you will learn from the book: - your 5 main strengths to help you become an entrepreneur. Just one of these strengths is more potent than any other business skill, yet you’re probably not aware of it. (Chapter 1) - your 5 most harmful weaknesses that can affect your business. Learn which weaknesses can ruin your business endeavors and how to prevent it from happening. Even with the most genius business idea and perfect execution, you can fail when exhibiting one of these weaknesses. (Chapter 2) - how to lead your company as an introvert. Hint: many successful entrepreneurs, including extroverts, do something entirely different than most people. And it’s introvert-friendly, too. (Chapter 3) - 5 key attributes of a good business partner for an introvert. If you don’t want to go it alone, learn how to choose the right partner. Just one of these traits can either make or break your partnership. (Chapter 4) - how to promote yourself and network as an introvert. Most introverts possess a powerful skill that can help them promote their business without networking the old-school, extrovert-friendly way. (Chapter 5) - 5 attributes of introvert-friendly businesses. Before you launch a new venture, ask yourself how well it fits your personality. Don’t leave this question for later – unless you want to find yourself trapped in a business that sucks your soul. (Chapter 6) - 9 introvert-friendly business models to consider. Learn what types of ventures fit the introverted personality best and increase your chances of success. (Chapter 6) - 5 introvert-friendly ways to come up with business ideas. If you’re yet to come up with a business idea, you’ll learn how to research potential opportunities and find out if they have legs. The process of validating a business before you start it can save you thousands of dollars and hundreds of hours. (Chapter 7) If you’re ready to learn how to become a successful introverted entrepreneur, click the buy button now. Avoid my mistakes and start a business that fits your personality from the get-go. P.S. As a thank you gift for reading my book, you’ll receive a completely free ebook I used to sell for $2.99 – 15 Steps to Better Time Management and Higher Effectiveness. It will teach you how to become a more effective entrepreneur who achieves more while doing less. Keywords: introvert, introvert business, introvert entrepreneur, entrepreneur introvert, introvert networking, introvert success, introvert power, introvert leader, health, stress, inspiration, inspirational, introverts in business, introverts guide to success, introvert career, introvert leadership, introvert marketing, introvert sales, introvert communication skills, transformation, motivational

Your First 1000 Copies

Author: Tim Grahl
Publisher: Out: Think
ISBN: 9780615796796
Size: 46.20 MB
Format: PDF, Docs
View: 169
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"If I could give an aspiring writer one piece of advice, it would be to read this book." - Hugh Howey, New York Times best selling author of Wool "Your First 1000 Copies is a must-read for authors trying to build a connection with their readers." - Dan Heath & Chip Heath, co-authors of Made to Stick, Switch, and Decisive "I watched in awe this year as Tim Grahl had 5 clients on the New York Times bestseller list in the same week. There is no one I trust more to learn about book marketing." - Pamela Slim, Author, Escape from Cubicle Nation "Tim was an early pioneer in teaching book authors how Internet marketing ACTUALLY works." - Hugh MacLeod, author of Ignore Everybody and Evil Plans Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. How would that direct relationship with your readers change your writing career? How would you feel knowing that every time you started a new book project, you already had people excited to buy it and ready to recommend it to others? In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books. Tim has worked with over 100 different authors from top best sellers such as Hugh Howey, Daniel Pink, Charles Duhigg, Chip and Dan Heath, Ramit Sethi and Pamela Slim to authors just get started on their first writing project. He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't. The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. Content - How to use content to engage with current readers and connect with new ones. Outreach - How to ethically and politely introduce yourself to new readers. Sell - How all of these steps can naturally lead to book sales without being pushy or annoying Track - How to use modern online tools to see what's working and what's not working, and how to make decisions based on data. This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.

Self Publishing For Dummies

Author: Jason R. Rich
Publisher: John Wiley & Sons
ISBN: 111805296X
Size: 15.41 MB
Format: PDF, ePub, Mobi
View: 6167
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Covers budgeting, copyrighting, and marketing Know the pros and cons of self-publishing and get your work in print Thinking about self-publishing your book? This no-nonsense guide walks you through the entire process of going it alone, from preparing your manuscript and creating the perfect title to selling the final product. You'll see how to obtain an ISBN, work with printers and distributors, create a buzz with publicity, and take advantage of electronic publishing. Discover how to * Start your own publishing company * Edit your work effectively * Design and format your book * Hire skilled professionals to help * Manage outside vendors * Build awareness for your book online

Write Like A Pro Ten Techniques For Getting Your Point Across At Work And In Life

Author: Carl Hausman
Publisher: ABC-CLIO
ISBN: 1440844151
Size: 80.36 MB
Format: PDF, ePub, Mobi
View: 3739
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For those looking to become great business writers, this practical guide supplies clear instruction and examples of how to organize thoughts into written form, impart information with pinpoint accuracy, persuade, and hold the reader's interest: in short, to use language to get what you want. • Presents a clear, no-nonsense guide to excellent writing using easily grasped tricks and techniques employed by top writers • Encapsulates these key writing methodologies in ten basic techniques, each broken down into ten actionable steps • Provides an immediate "take-away" and valuable, practical advice for becoming a better writer in each paragraph • Describes and demonstrates the steps in a way that is memorable and even enjoyable to learn

A Handbook For The Productive Writer

Author: Bryan Collins
Publisher: Bryan Collins
ISBN:
Size: 41.12 MB
Format: PDF, Mobi
View: 376
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Do you want to become a more productive writer? Are you having trouble finishing what you started? Do you need help with your writing projects? This book gives you 33 simple but effective strategies that can help. It’s suitable for: * Fiction writers * Copywriters * Business people * Those who want to improve their skills with the written word * Anyone who wants to become more productive You can use the 33 strategies in this book to write copy for a website, a blog post, a newsletter, an article, a college assignment, a short-story, a book, or even a novel. This book also provides practical tips for those who want to build a platform and market their books, products or services online with great copy. You'll also learn: * How to become the type of writer who generates ideas, fleshes them out on the page and then finishes what they started * When you should ask for help and what to do if you receive negative feedback about your work * Why it's important to begin your next writing project with the end in mind * What happens when you treat your writing like a job and not just a hobby For the price of a cup of coffee, you'll also discover the tools that productive writers use to accomplish more on the blank page. Download your free sample now