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Writing For The Mass Media

Author: James G. Stovall
Publisher: Pearson
ISBN: 0134010523
Size: 80.64 MB
Format: PDF, Docs
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REVEL™ for Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, REVEL for Writing for the Mass Media offers a combination of classic and ahead-of-the-curve content to best prepare students for their future careers. REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

Writing For The Mass Media

Author: James G. Stovall
Publisher: Pearson Higher Ed
ISBN: 0205895050
Size: 17.66 MB
Format: PDF, ePub, Docs
View: 3622
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This book offers clear writing, simple organization, abundant exercises, and precise examples that give readers information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text-workbook format while staying ahead of the curve and preparing professionals for their future careers.

Writing And Reporting News A Coaching Method

Author: Carole Rich
Publisher: Cengage Learning
ISBN: 0495569879
Size: 50.22 MB
Format: PDF, Mobi
View: 6410
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WRITING AND REPORTING NEWS: A COACHING METHOD prepares students for the changing world of journalism by integrating new trends in the convergence of print, broadcast, and online media while teaching fundamental skills. With new information about blogs, multimedia writing, and new skills students will need for careers in emerging media, the Sixth Edition employs the coaching method, which features practical tips and techniques from writing coaches and award-winning journalists. A strong storytelling approach, with real-life stories of working journalists, and built-in instructional material makes the text accessible and interesting, enabling students to easily learn effective writing and reporting techniques for every news medium. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Writing For The Mass Media

Author: James Glen Stovall
Publisher: Pearson
ISBN: 9781292040714
Size: 34.17 MB
Format: PDF
View: 1846
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Now in its eighth edition, Writing for the Mass Media remains one of the clearest and most effective introductions to media writing on the market. This text, which has been used at more than 450 colleges and universities during its life, offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, this eighth edition maintains its classic and effective text-workbook format while staying ahead of the curve and preparing students for their future careers.

Public Relations Writing And Media Techniques

Author: Dennis L. Wilcox
Publisher: Pearson
ISBN: 0134010426
Size: 51.53 MB
Format: PDF, Mobi
View: 5424
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The most comprehensive and up-to-date public relations writing text available has just been updated in the 8th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

The Law Of Public Communication

Author: Kent R. Middleton
Publisher: Routledge
ISBN: 1351692348
Size: 17.56 MB
Format: PDF, Kindle
View: 7042
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Now in its tenth edition, The Law of Public Communication provides an overview of media law that includes the most current legal developments. It explains the laws affecting the daily work of writers, broadcasters, PR practitioners, photographers, and other public communicators. By providing statutes and cases in an accessible manner, even to students studying law for the first time, the authors ensure that students will acquire a firm grasp of the legal issues affecting the media. This new edition features color photos, as well as breakout boxes that apply the book’s principles to daily life. The new case studies discussed often reflect new technologies and professional practices.

Media Now Understanding Media Culture And Technology

Author: Joseph Straubhaar
Publisher: Cengage Learning
ISBN: 1305950844
Size: 39.15 MB
Format: PDF
View: 5291
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Empowering you to think critically about the media and its impact, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. It provides a comprehensive introduction to today's global media environment and the ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry -- and touch your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the expanding fields of the Internet, interactive media, and traditional media. In addition to captivating infographics and illustrations, the exciting new Tenth Edition includes the latest developments and trends in new media, mobile media consumption, policy changes for Internet governance and the international approach to media governance, online privacy protection, media ethics, and much more. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Mass Media Research

Author: Roger D. Wimmer
Publisher: Cengage Learning
ISBN: 1133307337
Size: 43.92 MB
Format: PDF, ePub, Docs
View: 3807
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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Strategic Writing

Author: Charles Marsh
Publisher: Routledge
ISBN: 1317343875
Size: 40.63 MB
Format: PDF, ePub, Docs
View: 7454
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In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.