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Growing Great Ideas Unleashing Creativity At Work

Author: Founder Karen Sieczka
Publisher: Karen Sieczka
ISBN: 0557004802
Size: 38.81 MB
Format: PDF, Docs
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What would you think of a machine that only worked at 5% efficiency? Wouldn't you want to make improvements? Now think about the human mind. It is estimated we only use 5-10% of our brain's amazing capacity! In today's rush for success, we tend to forget the vast wealth within the human mind, especially the untapped potential we have in our employees. We are all naturally curious and imaginative so how do we tap into the other 95% of potential? Many employees want to develop and use all their skills, but they aren't sure how to get there. Show your employees the way, bring enthusiasm and fun, and most importantly, IDEAS back to work with Growing Great Ideas: Unleashing Creativity at Work. The book trains managers and staff how to explore creativity and unleash problem-solving skills and creative potential, build teamwork, and to turn business challenges into business opportunities.

Graphic Design Solutions

Author: Robin Landa
Publisher: Cengage Learning
ISBN: 1285657616
Size: 73.57 MB
Format: PDF
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Graphic Design Solutions is the most comprehensive, how-to reference on graphic design and typography. Covering print and interactive media, this book examines conceiving, visualizing and composing solutions to design problems, such as branding, logos, web design, posters, book covers, advertising, and more. Excellent illustrations of historical, modern and contemporary design are integrated throughout. The Fifth Edition includes expanded and updated coverage of screen media, including mobile, tablet, desktop web, and motion as well as new interviews, showcases, and case studies; new diagrams and illustrations; a broader investigation of creativity and concept generation; visualization and color; and an updated timeline. Accompanying this edition, CourseMate with eBook brings concepts to life with projects, videos of designers in the field, and portfolio-building tools. Additional online-only chapters—Chapters 14 through 16--are available in PDF format on the student and instructor resource sites for this title, accessed via CengageBrain.com; search for this book, then click on the “Free Materials” tab. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Essential Graphic Design Solutions

Author: Robin Landa
Publisher: Cengage Learning
ISBN: 1285085221
Size: 22.52 MB
Format: PDF, Kindle
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ESSENTIAL GRAPHIC DESIGN SOLUTIONS features PART 1: FUNDAMENTALS OF GRAPHIC DESIGN, of the bestseller, GRAPHIC DESIGN SOLUTIONS, to provide a focused study of design basics. Covering print and screen media, this book examines conceiving, visualizing and composing solutions to design problems with a comprehensive examination of typography; a broader investigation of creativity and concept generation; visualization and color; an updated timeline; an online chapter about building a Portfolio and the job search; and more. Providing excellent illustrations of historical, modern and contemporary design, this book is a great resource. Now available to accompany this edition, CourseMate with eBook brings concepts to life with projects, videos of designers in the field, and portfolio-building tools. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

How To Get Ideas

Author: Jack Foster
Publisher: Berrett-Koehler Publishers
ISBN: 9781576750063
Size: 65.13 MB
Format: PDF, Docs
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Discusses how to condition the mind to become "idea-prone" and presents a five-step procedure for solving problems and getting ideas

Advertising Concept And Copy Third Edition

Author: George Felton
Publisher: W. W. Norton & Company
ISBN: 9780393733860
Size: 61.68 MB
Format: PDF, Mobi
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The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from what to say to how to say it. Part 1, Strategies, operates on the premise that the idea beneath an ad’s surface determines its success. This first section shows how to research products, understand consumer behavior, analyze audiences, and navigate marketplace realities, then how to write creative briefs that focus this strategic analysis into specific advertising objectives. Part 2, Executions, explains how to put strategy into play. It discusses the tools at a copywriter’s command—creating a distinctive brand voice, telling stories, using language powerfully and originally—as well as the wide variety of media and advertising genres that carry and help shape messages. But great executions are elusive. So Part 3, the Toolbox, gives advice about how to think creatively, then presents an array of problem-solving tools, a series of techniques that advertisers have used repeatedly to produce exceptional work. In brief, this book shows how to find strong selling ideas and how to express them in fresh, memorable, persuasive ways. The new edition features greatly expanded discussions of guerrilla advertising, interactive advertising, brand voice, storytelling, and the use of social media. Hundreds of ads in full color, both in the book and on an accompanying Web site, demonstrate the best in television, radio, print, and interactive advertising. Advertising: Concept and Copy is the most comprehensive text in its field, combining substantial discussion of both strategy and technique with an emphasis on the craft of writing not found elsewhere. It is truly a writer’s copywriting text.

Between Covers

Author: John William Tebbel
Publisher: Oxford University Press, USA
ISBN:
Size: 78.36 MB
Format: PDF
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Based on the author's four-volume "History of Book Publishing in the United States," this book offers comprehensive portraits of the founders of the great publishing houses and traces the evolution of the industry