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Adaptive Marketing

Author: Norm Johnston
Publisher: Springer
ISBN: 1137462930
Size: 62.83 MB
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Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

Advanced Marketing Management

Author: Nikolaos Dimitriadis
Publisher: Kogan Page Publishers
ISBN: 0749480386
Size: 77.82 MB
Format: PDF, Docs
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Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.

Data For Business Performance

Author: Prashanth H Southekal, PhD
Publisher: Technics Publications
ISBN: 1634621867
Size: 80.43 MB
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Today, digitization is dramatically changing the business landscape, and many progressive organizations have started to treat data as a valuable business asset. While many enterprises are investing in improved data management, only a few have leveraged data to truly impact business performance. To address this problem, Data for Business Performance provides readers with practical guidance and proven techniques to derive value from data in today’s business environment. Specifically, the book has five key elements that make it unique: The book is holistic, as it looks at deriving value for all three key purposes of data: decision making, compliance, and customer service. The book is for practitioners, with practical guidance and proven techniques supported by real world examples. The book is relevant for the current business and IT landscape. The book is novel, with the adoption of the Goal-Question-Metric (GQM) framework as the core mechanism to monetize data in the organization, based on business goals, key questions, and key performance indicators (KPIs). The book is technology-agnostic, as concepts are used for unlocking the value of data without any reference to proprietary technologies. This book is absolutely timely and relevant in today’s data-driven world. Most of the books on data available in the market today focus on data quality, governance, and analytics. This book from Dr. Prashanth Southekal is brilliant as it puts the business stakeholder at the center by addressing the key value propositions of the business user. This book is holistic and I strongly believe it will help to bridge the gaps we have today. Mario Faria Managing Vice President, Gartner, US In today’s era of digital transformation, data and information are more important than ever. But deep understanding of how to manage data and information properly is in short supply. That is what I love about this book by Dr. Southekal. He tangibly closes that gap for the reader. If you are using digital transformation to improve your business performance, this book and its discussion of data’s role in improving business performance is for you. Michael Fulton President, Americas Division, CC and C Solutions, US Packed with insights and leveraging a process oriented approach, this book covers a unique combination of the science, the art and the strategy of unlocking the potential of data for enterprises in a real-life context. The author has managed to provide a clear action plan for creating data analytics and its management a key function in a modern enterprise. Ashish Sonal (Vir Chakra) CEO, Orkash, India This book is one of the most practical sources for how companies can greatly improve their bottom line by improved data management and becoming a data-centric company. It combines leading data management theory with step-by-step implementation and real-life examples, and is a must-read for those wanting to derive more value from their corporate data. Lance Calleberg Application Architect, Husky Energy, Canada Certainly, an engaging read for both information management practitioners and business unit managers alike. The tools, models, and frameworks prescribed are valuable, relevant, and lucidly blend inputs from the real-world to address numerous data management glitches at organizations. Overall, a compelling read with several practical takeaways. Refreshing! Sriram Kannan Digital & Analytics Practice Leader, IBM, India Prashanth has given a very practical guide to implement data culture in an organization. The book Data for Business Performance talks about building the organization of the future and the role of data. Prashanth rightly believes and demonstrates that data is not an asset of the IT team and is an organization-wide asset. He proposes the need for the chief data officer (CDO) as a role that should anchor data and report to the CEO, and manage the stakeholders’ data needs. Harshajith Umapathy Senior Vice President, Hansa Cequity, India Dr. Southekal provides valuable insights on data and information management in mostly short and clearly written sections. Anyone interested in the data-driven company should read this book and learn about the hurdles on the road to be data-driven, and his valuable suggestions on how to overcome them. His wisdom may prevent some of the failures that helped him learn. Erik van der Voorden Domain Architect, Independent Consultant, Netherlands Data can tell us important stories when we process it by proven and structured approaches. Dr. Southekal’s book presents such an approach based on the GQM method for transforming business data into an enterprise asset. This book is a valuable resource for organizations willing to become real data-driven organizations. Ahmet Dikici, PhD Project Manager, Tubitak Bilgem Software Technologies, Turkey

Leveraging Applications Of Formal Methods Verification And Validation Distributed Systems

Author: Tiziana Margaria
Publisher: Springer
ISBN: 3030034240
Size: 39.57 MB
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The four-volume set LNCS 11244, 11245, 11246, and 11247 constitutes the refereed proceedings of the 8th International Symposium on Leveraging Applications of Formal Methods, Verification and Validation, ISoLA 2018, held in Limassol, Cyprus, in October/November 2018. The papers presented were carefully reviewed and selected for inclusion in the proceedings. Each volume focusses on an individual topic with topical section headings within the volume: Part I, Modeling: Towards a unified view of modeling and programming; X-by-construction, STRESS 2018. Part II, Verification: A broader view on verification: from static to runtime and back; evaluating tools for software verification; statistical model checking; RERS 2018; doctoral symposium. Part III, Distributed Systems: rigorous engineering of collective adaptive systems; verification and validation of distributed systems; and cyber-physical systems engineering. Part IV, Industrial Practice: runtime verification from the theory to the industry practice; formal methods in industrial practice - bridging the gap; reliable smart contracts: state-of-the-art, applications, challenges and future directions; and industrial day.

Business Intelligence Success Factors

Author: Olivia Parr Rud
Publisher: John Wiley & Sons
ISBN: 9780470488409
Size: 27.88 MB
Format: PDF, ePub, Mobi
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Praise for Business Intelligence Success Factors: Tools for Aligning your business in the Global Economy "Olivia Parr Rud does a remarkable job of weaving together many topics in a strategic way. As 'quants,' we're fascinated with data and fact-based decision-making. But success only comes when you consider the human factor, especially effective communications. Making topics like evolutionary biology, complexity science, and systems thinking relevant for business success is a unique and compelling view. As Max Frisch said, 'We hired workers and human beings came instead.'" —Anne Milley, Senior Director, Technology Product Marketing, SAS "Business Intelligence Success Factors is a must-read for anyone implementing BI on an organizational level. This book explains the business landscape and the underlying reasons for our current volatility, offering clear guidance on navigating our information rich global economy." —Ron Powell, Editorial Director, Business Intelligence Network Transform challenges into opportunities with emerging Business Intelligence technologies Written by an expert in data mining and statistical analysis, this valuable resource unveils the connection between the increased use of BI and the need for new, proven theories and models in BI, as well as the guidance to implement them successfully in your organization. Are you ready to become adaptable? Learn how to harness today's rapidly evolving global economy with Business Intelligence Success Factors.