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Air Wars

Author: Darrell M. West
Publisher: SAGE
ISBN: 1483304787
Size: 35.50 MB
Format: PDF, ePub
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Tracing the evolution of political advertising, Darrell M. West returns with his much anticipated sixth edition of Air Wars: Television Advertising and Social Media in Election Campaigns, 1952-2012. Integrating the latest data and key events from the 2012 campaigns, West provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. Taking into account technological advances, West now includes discussion of how campaigns are utilizing social media tools to reach audiences and to what effect. The sixth edition offers significant updates, including: The face-off between Obama and Romney in the general election; Case studies of ads during presidential and Congressional campaigns; The ever increasing use and impact of social media; Ad stills from the 2012 campaign; and Concrete examples of which ads worked and which ads did not.

Air Wars 6th Edition

Author: Darrell M West
Publisher: SAGE
ISBN: 1452239916
Size: 73.61 MB
Format: PDF, ePub
View: 3224
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Tracing the evolution of political advertising from 1952 through the 2012 elections, Darrell M. West returns with his much anticipated sixth edition of Air Wars. Integrating the latest data and key events from the 2012 campaigns, West provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns, and how American voters are ultimately influenced by them. Taking into account technological advances, West now includes discussion of how campaigns are utilizing social media tools to reach audiences and to what effect. The sixth edition offers significant updates, including: - The face-off between Obama and Romney in the general election; - Case studies of ads during presidential and Congressional campaigns; - The ever increasing use and impact of social media; - Ad stills from the 2012 campaign; and - Concrete examples of which ads worked and which ads did not. FEATURES & BENEFITS: - A History in Pictures features an array of ad stills starting from Lyndon Johnson's shocking "Daisy" ad in 1964 to ads the Obama and Romney campaigns hurl at each other in 2012. - An Appendix of Memorable Ads, 1984-2012, lets students read through and analyze narrated comments. - An overview chapter outlines advertising principles as well as how ads are put together and financed. - Conclusion sections at the end of chapters summarize key takeaway points.

Trumping Politics As Usual

Author: Robert G. Boatright
Publisher: Oxford University Press, USA
ISBN: 0190065826
Size: 13.15 MB
Format: PDF, ePub, Mobi
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In many elections, candidates frame their appeals in gendered ways--they compete, for instance, over who is more "masculine." This is the case for male and female candidates alike. In the 2016 presidential election, however, the stark choice between the first major-party female candidate and a man who exhibited a persistent pattern of misogyny made the use of gender more prominent than in any previous election in the United States. Presidential campaigns often have an impact on downballot Congressional races, but the 2016 election provided a new opportunity to see the effects of misogyny. While much has been written about the 2016 election--and the shadow of 2016 clearly affected the pool of candidates in the 2018 midterms--this book looks at how the Trump and Clinton campaigns actually changed the behavior of more conventional candidates for Congress in 2016 and 2018. Over the past decade, those who study political parties have sought to understand changes in the relationship between groups and parties and how these changes have affected the ability of parties to develop coherent campaign strategies. The clear need for rapid adjustments in party strategy in the 2016 election provides an ideal means of testing whether today's political parties are more able or less able to respond to unexpected events. This book argues that Donald Trump's candidacy radically altered the nature of the 2016 congressional campaigns in two ways. First, it changed the issues of contention in many of these races. Trump's provocative calls for building a wall along the Mexican border and temporarily prohibiting immigration from Muslim countries inserted issues of race and ethnicity into elections and forced candidates to respond to his proposals. Most consequentially, however, Trump's attacks on women--including television personalities, politicians, and, at times, private citizens--alienated numerous potential supporters and placed many of his supporters (and downballot Republican candidates in particular) on the defensive. Second, expectations that Trump would lose the election influenced how candidates for lower office campaigned and how willing they were to connect their fortunes to those of their party's nominee. The fact that Trump was expected to lose--and was expected to lose in large part because of his misogyny--caused both major parties to direct more of their resources toward congressional races, and led many Republican candidates, especially women, to distance themselves from Trump. This book explores how the Trump and Clinton campaigns used gender as a political weapon, and how the presidential race changed the ways in which House and Senate campaigns were waged in 2016 and 2018.

The Dynamics Of Political Communication

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1136294600
Size: 16.72 MB
Format: PDF, ePub, Mobi
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What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.

Musik Politik Identitt

Author: Matthew Gardner
Publisher:
ISBN: 3863952588
Size: 74.38 MB
Format: PDF, Docs
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Music always mirrors and acts as a focal point for social paradigms and discourses surrounding political and national identity. The essays in this volume combine contributions on historical and present-day questions about the relationship between politics and musical creativity. The first part concentrates on musical identity and political reality, discussing ideological values in musical discourses.The second part deals with (musical) constructions, drawing on diverse national connections within our own and foreign identity. Musik ist immer auch Spiegel und Kristallisationspunkt gesellschaftlicher Paradigmen und politisch-nationaler Identitätsdiskurse. Der vorliegende Sammelband vereint Beiträge zu historischen und gegenwärtigen Fragestellungen, die um das Verhältnis von Politik und musikalischem Schaffen kreisen.Im ersten Teil sind Beiträge zusammengefasst, die sich mit "Musikalischer Identität und politischer Realität" befassen und dabei ideologische Zuschreibungsprozesse im Musikdiskurs thematisieren. Der zweite Teil des Bandes umfasst Betrachtungen über "(Musikalische) Konstruktionen von eigener und fremder Identität" aus verschiedensten nationalen Zusammenhängen

America History And Life

Author:
Publisher:
ISBN:
Size: 62.49 MB
Format: PDF, Mobi
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Article abstracts and citations of reviews and dissertations covering the United States and Canada.