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Author: Joseph McCormack
Publisher: John Wiley & Sons
ISBN: 9781118704967
Size: 55.14 MB
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Introducing his B.R.I.E.F. approach, the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, helps readers simplify and clarify complex communication to become a lean communicator.


Author: Joseph McCormack
Publisher: Wiley
ISBN: 9781119553373
Size: 72.95 MB
Format: PDF, ePub
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With the advent of smartphones, tablets, and other devices which keep us constantly connect, keeping focus has become an ever-present problem in both business AND in life. When brains are bombarded by these “weapons of mass distraction,” people are increasingly incapable of sustaining focus on what’s important. This impacts learning, parenting, prioritizing and leading because nobody can sit still and pay attention. In One Ear and Out the Other is a follow-up (and somewhat of a sequel) to McCormack’s first book Brief (2014) which outlines McCormack’s proven, step-by-step approach to clear, concise, and effective communication. But since 2014, technology has advanced further and been more integrated into our everyday lives. Managers are pulled in a dozen different directions every minute. As a result, attention spans have actually gotten shorter and business issues often go unaddressed because of a lack of time and a lack of ability to focus on everything that needs attention. In One Ear will tackle this issue by teaching managers and leaders how to help themselves and others how to hone their focusing skills.

Expressing Theology

Author: Jonathan Roach
Publisher: Wipf and Stock Publishers
ISBN: 1498208711
Size: 52.79 MB
Format: PDF, Kindle
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Have you ever picked up a volume of theology, read the first page, and decided you would rather scrub the bathroom floor than read another page? Theology does not need to be abstract, dull, boring, tedious, dense, inconsequential, trivial, remote, immaterial, or unimportant. Theology should not leave readers feeling bewildered and lost. Expressing Theology challenges writers of theology to craft engaging, compelling, and beautiful prose that grabs readers' attention and makes reading a pleasure. Expressing Theology provides writers of theology--academics, aspiring, and published--with perspectives and writing techniques to write theology that readers want to read.

Marketing Smart

Author: John Gumas
ISBN: 0557427002
Size: 24.31 MB
Format: PDF, ePub, Docs
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Marketing Smart is a collection of quick, easy-to-read tips on how to improve your marketing, advertising and public relations efforts. Written by marketing guru John Gumas, Marketing Smart collects years of proven techniques, industry insight and practical guidelines that you can put to use for your company right away. Increase your marketing know-how ' and your bottom line ' by Marketing Smart!

Formula Funding Of Local Public Services

Author: Great Britain: Parliament: House of Commons: Committee of Public Accounts
Publisher: The Stationery Office
ISBN: 9780215038685
Size: 80.31 MB
Format: PDF
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This report examines existing approaches to formula funding across government, and the principles that should be carried forward to new arrangements. Government departments distributed £152 billion, one-fifth of all government spending, to local public bodies in 2011-12 based on the three grants considered: Primary Care Trust Allocations; Dedicated Schools Grant; and the Department for Communities and Local Government's Formula Grant. These distribute funding to local public bodies in a range of sectors, including health, education, local government, police and fire and rescue services. The formula funding systems are complex, difficult to understand, and have led to inequitable allocations. For Dedicated Schools Grant, based mainly on historical spending patterns, per pupil funding for schools with similar characteristics can vary by as much as 40%. Under Formula Grant, nearly 20% of authorities received allocations which are more than 10% different from calculated needs. The priorities accorded to different elements of the formulae are judgements which have a direct impact on the distribution of funds. In some cases the basis for the judgement is guided by authoritative, published independent advice. In other cases, the basis for judgement lacks transparency, and external advice lacks status and influence. Only 4% of respondents to DCLG's consultation supported the current version of the model used to calculate Formula Grant. Some of the data used by departments in calculating relative needs is inaccurate and out of date. Current reviews of formula funding provide opportunities to address the weaknesses identified in this report.

Big Green Purse

Author: Diane McEachern
Publisher: Penguin
ISBN: 9781440630095
Size: 26.45 MB
Format: PDF
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Read Diane McEachern's posts on the Penguin Blog. Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women. MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book: - targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference; - provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support; - encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and - differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"

Down To Business

Author: Clara Villarosa
Publisher: Penguin
ISBN: 1101139927
Size: 66.36 MB
Format: PDF, ePub
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A bulletproof, step-by-step plan for turning your business brainstorm into a money-making reality At age fifty-two , after years of working her way up the corporate ladder, Clara Villarosa found herself out of a job. But she didn't let that get her down. Instead, she put her gifts to the test and started her own business, which became one of the country's best-known independent specialty bookstores-The Hue- Man Bookstore. Now, twenty years and two successful stores later, Clara is a highly sought-after business coach and expert in the industry. Down to Business expands on Villarosa's proven "First 10 Steps to Entrepreneurship for Women" to offer women everywhere a targeted plan to help them launch the small business of their dreams. This book includes advice on: ?How to develop realistic business ideas by researching the industry ?Analyzing a competitor's marketing approach and attracting your ideal customer ? Accumulating the start-up funds you need, from recruiting investors to using loans wisely ?Scouting the ideal location ? Creating a sound business plan-and beyond-with a simple, step-by-step strategy Packed with stories of businesswomen at all stages of the game-from a beer connoisseur-turned-brewer to an avid reader-turned-literary agent-Villarosa brings together inspiring, real-life stories with her award-winning business savvy. Encouraging and empowering, Down to Business will get you motivated to dust off your dream and get your plan into action.

Windows Xp Annoyances

Author: David A. Karp
Publisher: "O'Reilly Media, Inc."
ISBN: 9780596004163
Size: 49.36 MB
Format: PDF
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Explains how to configure Windows XP for maximum control and flexibility, work effectively with the Registry, take advantage of the built-in firewall, and troubleshoot problems.

God On The Streets Of Gotham

Author: Paul Asay
Publisher: Tyndale House Publishers, Inc.
ISBN: 9781414374291
Size: 26.89 MB
Format: PDF, ePub, Mobi
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What do God and the Caped Crusader have in common? While Batman is a secular superhero patrolling the fictional streets of Gotham City, the Caped Crusader is one whose story creates multiple opportunities for believers to talk about the redemptive spiritual truths of Christianity. While the book touches on Batman’s many incarnations over the last 70 years in print, on television, and at the local Cineplex for the enjoyment of Batman fans everywhere, it primarily focuses on Christopher Nolan’s two wildly popular and critically acclaimed movies—movies that not only introduced a new generation to a darker Batman, but are also loaded with spiritual meaning and redemptive metaphors.