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Building A New Heritage Rle Tourism

Author: Gregory Ashworth
Publisher: Routledge
ISBN: 1135083312
Size: 53.98 MB
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At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe. The main theme of this book is that a number of possible heritages can be shaped from the European past depending on the purposes for which they are intended. Through different methods of management intervention, heritage can fulfil a variety of functions, becoming a major commercial resource in the form of the tourism industry, or enlisted in the creation and maintenance of place identities. Leading contributors look at different perceptions of heritage by different cultures, and the social and political consequences of heritage planning. The nature of heritage planning for emerging, spatially fragmented state structures is also discussed.

Tourism A Community Approach Rle Tourism

Author: Peter E Murphy
Publisher: Routledge
ISBN: 113508324X
Size: 64.72 MB
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Written in 1989 when the modern tourist industry had reached a crucial stage in its development, when increased mobility and affluence had led to more extensive and extravagant travel, and competition within the industry had intensified, this book is comprehensive examination of tourism development. The author provides a new perspective for its evaluation, and a suggested strategy for its continued development and evolution. He examines tourism from the viewpoint of destination areas and their aspirations, and recommends an ecological, community approach to developing and planning – one which encourages local initiative, local benefits, and a tourism product in harmony with the local environment and its people.

Empowering Communities Through Archaeology And Heritage

Author: Peter G. Gould
Publisher: Bloomsbury Publishing
ISBN: 1350036242
Size: 58.58 MB
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Peter G. Gould seeks to identify the success factors associated with economic development projects within communities adjacent to archaeological or heritage sites, a growing interest among archaeologists and heritage managers. Typically, the success of site museums, tourism businesses, or crafts cooperatives is rarely reported on in scholarly literature or subjected to systematic study. This book addresses that gap. Gould argues that the success of community projects is inextricably linked to the mechanisms community members use to govern their project activities, and provides a much-needed assessment of the issues relating to community governance. Drawing together insights from economic analysis, political science, tourism scholarship, complexity scholarship, and the governance of non-profit enterprises, Gould suggests a model for community governance and illustrates the workings of that model through four case studies. Armed with this book's theoretical foundation, heritage professionals will have practical approaches to consider when designing community economic development projects.

Tourism Marketing And Management In The Caribbean Rle Marketing

Author: Dennis J. Gayle
Publisher: Routledge
ISBN: 1317663136
Size: 47.72 MB
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The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

Cultural And Heritage Tourism In Asia And The Pacific

Author: Bruce Prideaux
Publisher: Routledge
ISBN: 1317998618
Size: 44.85 MB
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The Asia Pacific region’s enormous diversity of living cultures and preserved heritage sites has significant appeal to many tourists. However tourism has grown so rapidly that many issues associated with the incorporation of cultural and heritage experiences in tourist itineraries (such as authenticity verses commodification, exploitation of national cultures, impacts on local communities, and the management of heritage resources) have not been adequately addressed and must be debated. This revealing book reviews recent developments in cultural and heritage tourism in the Asia Pacific region and provides a discussion on how communities have faced and overcome significant challenges to develop and market their culture and heritage resources. A range of models and case studies are used to deepen the reader’s understanding of heritage and cultural issues, to illustrate many of the more controversial issues, and to examine new evaluative, and planning tools. This book is a special issue of the Asia Pacific Journal of Tourism Research.

Railway Heritage And Tourism

Author: Michael V. Conlin
Publisher: Channel View Publications
ISBN: 1845414381
Size: 12.68 MB
Format: PDF
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This is the first book of its kind to examine railway heritage in the context of tourism in a comprehensive, internationally relevant manner. It explores the challenges faced by developers and operators of railway heritage destinations including financial, legal and managerial sustainability in the modern tourism industry. These themes are exemplified by a variety of case studies of railway heritage in tourism from regions around the world including North, Central and South America, the Caribbean, Europe, and Australasia. The volume will be of particular interest to scholars of cultural tourism as well as researchers and practitioners of industrial heritage tourism, along with graduate and senior undergraduate students.

Cultural Tourism 2nd Edition

Author: Hilary Du Cros
Publisher: Routledge
ISBN: 1135041334
Size: 33.78 MB
Format: PDF
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Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: • New sections on tangible and intangible cultural heritage and world heritage sites. • Expanded material on cultural tourism product development, the cultural tourism market and consumer behaviour, planning and delivery of exceptional experiences • New case studies throughout drawn from cultural attractions in developing countries such as Southeast Asia, China, South Africa and the Pacific as well as from the developed world, particularly the United States, Britain, Japan, Singapore, Australia and Canada. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other’s roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

Issues In Cultural Tourism Studies

Author: Melanie K. Smith
Publisher: Psychology Press
ISBN: 9780415256377
Size: 28.33 MB
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Issues in Cultural Tourism Studies examines the phenomenon of cultural tourism in its broadest sense. Drawing on post-modern perspectives, it emphasizes the importance of popular cultural tourism; alternative or ethnic tourism; and that of working class heritage and culture. Its main focus is the role cultural tourism plays in the globalization process and the impacts of global development on culture, traditions and identity, especially for regional, ethnic and minority groups. This text combines a rigorous and academic theoretical framework with practical case studies and real-life examples, initiatives and projects drawn from both the developed and developing world. (Midwest).

Tourism And Heritage Attractions

Author: Richard C. Prentice
Publisher:
ISBN:
Size: 76.28 MB
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Cultural and historical attractions are principal factors generating tourism trips and this has spurred the growth of a large heritage industry. However, the character and behaviour of heritage tourists and their social and economic impact on their destinations is as yet little understood. Richard Prentice presents a detailed analysis of heritage tourism by examining the way the benefits gained from visits to attractions are consumed. This exploration into the nature of the heritage 'product' calls into question the terminology used to define this aspect of the tourism industry, and Richard Prentice argues that it is all too easily regarded as a homogenous industry when in fact it covers diverse attractions which serve diverse tourism and leisure markets. A more sensitive approach to such questions as the promotion of these attractions, their retailing role, their sustainability and their educational impact is needed within the industry. The author shows that the demands of tourists, their socio-economic background and the decision-making processes involved all have implications for the management and marketing of tourism. He analyses the benefits that tourists seek when visiting heritage attractions and measures their reactions to the presentation of such sites, asking how informed tourists are and what sort of promotion they respond to. By setting up a model of the heritage user, he attempts to identify key features which should influence tourist operators seeking to understand the behaviour of their tourist visitor and respond effectively.

Marketing In Travel And Tourism

Author: Victor T. C. Middleton
Publisher: Routledge
ISBN: 0750686936
Size: 80.47 MB
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Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers. Victor T.C. Middleton, Independent Management Consultant; Visiting Professor, Oxford Brookes Univeristy and University of Central Lancashire, UK Alan Fyall, Reader in Tourism Management in the International Centre for Tourism & Hospitality Research and Deputy Dean Research and Enterprise in the School of Services Management, Bournmouth University, UK. Mike Morgan, Senior lecturer in Leisure and Tourism Marketing and program leader for MA European Tourism Management, Bournmouth University, UK. With Ashok Ranchhod, BSc, MBA, PHd., Faculty Research Professor, Southampton Business School, UK, FCIM, Senior Examiner for the Strategic Marketing in Practice module and Visiting Professor at Napier University, Southampton University, University of Angers (France) and MICA (India). Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas New material on the role of e-marketing, motivations and consumer behaviour Five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning A companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learning