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Cause For Success

Author: Christine Arena
Publisher: New World Library
ISBN: 9781577319214
Size: 45.77 MB
Format: PDF, ePub
View: 1937
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Stung by corporate scandals and media mayhem, many companies have begun integrating terms like "sustainable business," "conscious capitalism," and "ethical business" into their annual reports. Is it more corporate greenwashing or are businesses today really changing how and with whom they do business? Can corporate social responsibility become a new business standard? When it comes to implementing the kind of business strategies that create vital social and economic returns, many corporate leaders find themselves at a loss. "This is because, unlike branding or accounting, there are far too few solid industry case studies that profile the success stories and how those companies got there," says author and award-winning marketing specialist Christine Arena. Arena finds reasons to be optimistic while she examines new business paradigms for doing good and translating that good into profit. From Hewlett-Packard to British Petroleum to Stonyfield Farms and The Body Shop, Cause For Success profiles two case-study companies per chapter, exploring ideas such as philanthropy partnerships, ethics-driven businesses, how companies are serving the world's poor, bottom-line advantages of standing for social justice, as well as how some of the worst corporate citizens have become some of the best.

Business Model Pioneers

Author: Kai-Ingo Voigt
Publisher: Springer
ISBN: 3319388452
Size: 69.50 MB
Format: PDF, Kindle
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Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.

Leading With Soul

Author: Lee G. Bolman
Publisher: John Wiley & Sons
ISBN: 0470619007
Size: 34.10 MB
Format: PDF, ePub
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A new edition of the bestselling book on finding one's personalpath to leadership Leading with Soul has inspired thousands of readers since itspublication more than a decade ago. Far ahead of its time, the bookilluminated the deeply personal journey to leadership. Now, in thisnew and revised edition, the authors update a timeless spiritualmessage in the light of the turmoil of recent years? includingrecession, the spread of global terrorism, and ethics scandals? aswell as new insights from the literature of spirituality andwork. Bolman and Deal are the co-authors of the bestselling bookReframing Organizations, now in its 4th edition Explores in greater depth the concepts of love, power, andsignificance as relates to leadership This completely revised story of an executive and his quest fordeeper meaning continues to point the way to a more fulfilling workexperience.