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Controversies In Contemporary Advertising

Author: Kim Bartel Sheehan
Publisher: SAGE Publications
ISBN: 1483315436
Size: 50.67 MB
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Controversies In Contemporary Advertising

Author: Kim Sheehan
Publisher: SAGE
ISBN: 1452261075
Size: 62.46 MB
Format: PDF, Mobi
View: 346
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Roadblocks To Equality

Author: Jeffery Klaehn
Publisher: Black Rose Books Ltd.
ISBN: 9781551643168
Size: 17.11 MB
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Covering a wide range of topics and dealing with real-life issues, these international contributors, who are both male and female and who cross a variety of boundaries--social, cultural, and political--examine various dimensions of women's lived experiences in order to address the challenges that arise from women's contemporary struggles in relation to globalization, human rights, and a political economy. The book is divided into four main sections, and each section includes an introductory essay, and then each chapter recaps some of the history of the given issue before it goes on to examine its current status. Essay topics include: women in the workplace and their push toward wage equity; support for working mothers and the importance of universal, affordable childcare; women in academia and women in politics; aging as a gendered experience, why aging and women's activism matter, and the importance of storytelling; the experiences of girls where the presence of feminism in their lives is, and has been, taken for granted; how women have been perceived by advertisers and how they have been represented in the media; the international sex trade, pornography, and the question of men's responsibility; and women and human rights, in both a local and a global context. Contributors include: Patrizia Albanese, Anurita Bains, Susan Bryant, Walter DeKeseredy, Natalie Dias, Melissa Ditmore, Peter Eglin, Danielle Fagen, Kathleen Gotts, Sylvia Hale, Mandy Hall, Robert Jensen, Jeffery Klaehn, Michèle Martin, Claudia Mitchell, Michael Parenti, Richard Poulin, Jocey Quinn, Jacqui Reid-Walsh, Carole Roy, Martin D. Schwartz, and Nancy Snow.

The A Z Encyclopedia Of Food Controversies And The Law

Author: Elizabeth Marie Williams
Publisher: ABC-CLIO
ISBN: 0313364486
Size: 17.69 MB
Format: PDF
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This two-volume set is a broad compendium of the law, policies, and legal influences that affect the food on our plates today. * Alphabetically arranged entries describe topics related to the intersection of law and food * An appendix offers examples of legislation, court cases, regulations, and international treaties related to food * A timeline shows the development of the law of food in the United States * A bibliography lists additional materials for reference

Controversies In Media Ethics

Author: A. David Gordon
Publisher: Routledge
ISBN: 041596332X
Size: 36.60 MB
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Offers alternate perspectives on a variety of issues. This title includes chapters that present two opposing viewpoints, followed by commentary. It covers issues that are of greatest concern in media, including: privacy, violence, pornography, and advertising content.

Contemporary Advertising

Author: William F. Arens
Publisher: McGraw-Hill/Irwin
ISBN:
Size: 22.49 MB
Format: PDF, ePub
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Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Advertising And Society

Author: Carol J. Pardun
Publisher: Wiley-Blackwell
ISBN: 9781405144100
Size: 19.46 MB
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Organized in a “point/counterpoint” format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for the undergraduate and graduate alike, it features a unique balance between criticism and practice that is rarely found on the market today. Organized in a unique, yet effective debate format designed to spark discussion -- even among audiences with little or no previous knowledge of the subject Each chapter begins with an overview of the history and central issues surrounding a topic, and concludes with a summary of the arguments presented Includes suggestions for further research, questions for discussion, paper topics, and a bibliography of additional readings Offers an industry-based prospective, as opposed to a solely critical one Written in an accessible style that lends substantial clarity to complex issues

Advertising Myths

Author: Anne Cronin
Publisher: Routledge
ISBN: 1135141495
Size: 24.84 MB
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Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.

Contemporary Debates And Controversies In Cardiac Electrophysiology Part Ii An Issue Of Cardiac Electrophysiology Clinics E Book

Author: Ranjan K. Thakur
Publisher: Elsevier Health Sciences
ISBN: 1455743917
Size: 46.89 MB
Format: PDF
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Debates and controversies about how to treat difficult problems or conditions abound in cardiac electrophysiology. This issue attempts to bring together a variety of controversial subjects and to present differing views on how to resolve these questions so clinicians will have a handy guide to the most current thinking about these difficult subjects.

Contemporary Controversies In Foot And Ankle Surgery An Issue Of Clinics In Podiatric Medicine And Surgery E Book

Author: Neil Blitz
Publisher: Elsevier Health Sciences
ISBN: 1455747661
Size: 38.92 MB
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Topics include: Hammer Toe Surgery: Arthroplasty, Arthrodesis, or Plantar Plate Repair?; End Stage Hallux Rigidus: Cheilectomy, Implant or Arthrodesis?; Early Weightbearing of the Lapidus Arthrodesis; Is it Feasible?; End Stage Ankle Arthritis; Exostectomy, Implant or Arthrodesis?; Gastrocnemius Recession or Tendo-Achilles Lengthening for the Diabetic Foot?; Subtalar Joint Arthroeresis and its Role in Pediatric or Adult population; and Diabetic Charcot Foot and Ankle Reconstruction: Internal, External or Combined Fixation?