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Data Mining Techniques

Author: Michael J. A. Berry
Publisher: John Wiley & Sons
ISBN: 0471470643
Size: 23.83 MB
Format: PDF, ePub, Docs
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Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales and marketing managers a practical guide to accessing such information.

Data Mining Techniques

Author: Gordon S. Linoff
Publisher: John Wiley & Sons
ISBN: 9781118087459
Size: 61.24 MB
Format: PDF, ePub
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The leading introductory book on data mining, fully updated andrevised! When Berry and Linoff wrote the first edition of Data MiningTechniques in the late 1990s, data mining was just starting tomove out of the lab and into the office and has since grown tobecome an indispensable tool of modern business. This newedition—more than 50% new and revised— is asignificant update from the previous one, and shows you how toharness the newest data mining methods and techniques to solvecommon business problems. The duo of unparalleled authors shareinvaluable advice for improving response rates to direct marketingcampaigns, identifying new customer segments, and estimating creditrisk. In addition, they cover more advanced topics such aspreparing data for analysis and creating the necessaryinfrastructure for data mining at your company. Features significant updates since the previous edition andupdates you on best practices for using data mining methods andtechniques for solving common business problems Covers a new data mining technique in every chapter along withclear, concise explanations on how to apply each techniqueimmediately Touches on core data mining techniques, including decisiontrees, neural networks, collaborative filtering, association rules,link analysis, survival analysis, and more Provides best practices for performing data mining using simpletools such as Excel Data Mining Techniques, Third Edition covers a new datamining technique with each successive chapter and then demonstrateshow you can apply that technique for improved marketing, sales, andcustomer support to get immediate results.

The Crm Handbook

Author: Jill Dyché
Publisher: Addison-Wesley Professional
ISBN: 9780201730623
Size: 39.94 MB
Format: PDF, ePub, Docs
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CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

Data Mining Techniques In Crm

Author: Konstantinos K. Tsiptsis
Publisher: John Wiley & Sons
ISBN: 1119965454
Size: 70.58 MB
Format: PDF, Docs
View: 2024
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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Mastering Data Mining The Art And Science Of Customer Relationship Management

Author: Michael J. A. Berry
Publisher:
ISBN: 9788126518258
Size: 19.80 MB
Format: PDF
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Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining techniques for specific problems· Shows how to perform analysis and evaluate results· Features real-world examples from across various industry sectors· Companion Web site with updates on data mining products and service providers About The Book: Companies have invested in building data warehouses to capture vast amounts of customer information. The payoff comes with mining or getting access to the data within this information gold mine to make better business decisions. Readers and reviewers loved Berry and Linoff's first book, Data Mining Techniques, because the authors so clearly illustrate practical techniques with real benefits for improved marketing and sales. Mastering Data Mining takes off from there-assuming readers know the basic techniques covered in the first book, the authors focus on how to best apply these techniques to real business cases. They start with simple applications and work up to the most powerful and sophisticated examples over the course of about 20 cases. (Ralph Kimball used this same approach in his highly successful Data Warehouse Toolkit). As with their first book, Mastering Data Mining is sufficiently technical for database analysts, but is accessible to technically savvy business and marketing managers. It should also appeal to a new breed of database marketing managers.

Customer Relationship Management

Author: Federico Rajola
Publisher: Springer Science & Business Media
ISBN: 3540247181
Size: 26.33 MB
Format: PDF, Docs
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Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.

Data Mining Cookbook

Author: Olivia Parr Rud
Publisher: John Wiley & Sons
ISBN: 0471437514
Size: 23.65 MB
Format: PDF, ePub, Mobi
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Increase profits and reduce costs by utilizing this collectionof models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support,and as well as manage risk, business managers must be able to minecompany databases. This book provides a step-by-step guide tocreating and implementing models of the most commonly asked datamining questions. Readers will learn how to prepare data to mine,and develop accurate data mining questions. The author, who hasover ten years of data mining experience, also provides actualtested models of specific data mining questions for marketing,sales, customer service and retention, and risk management. ACD-ROM, sold separately, provides these models for reader use.

21st Century Management A Reference Handbook

Author: Charles Wankel
Publisher: SAGE Publications
ISBN: 1452265631
Size: 70.91 MB
Format: PDF, ePub, Docs
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The Handbook of 21st Century Management provides authoritative insight into the key issues for students in college or corporate courses with a particular emphasis on the current structure of the topic in the literature, key threads of discussion and research on the topic, and emerging trends. This resource is useful in structuring exciting and meaningful papers and presentations and assists readers in deciding on management areas to take elective coursework in or to orient themselves towards for a career. Indeed, familiarity with many of the topics in this Handbook would be very useful in job interviews for positions in business.

Customer Relationship Management

Author: S. SHANMUGASUNDARAM
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120333268
Size: 25.37 MB
Format: PDF, ePub, Docs
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Customer Relationship Management (CRM) is a modern approach to marketing. It focuses on the individual consumer. Customer is the ‘king’, therefore, the products and services have to be offered in such a way that they suit the needs and preferences of the customer. This comprehensive and easy-to-read text deals with the formulation of methodologies and tools that help business organizations to manage critical customer relationships by supporting all customer-centric processes within an enterprise, including marketing, sales and customer support. In addition, the book emphasizes managing opportunity for optimum productivity, coordinating the specialized activities of multi-functional teams, developing and retaining corporate knowledge and completing complex multi-step processes in a timely and efficient manner. This text is intended for the students of masters in business administration (MBA) and those pursuing postgraduate diploma in marketing management (PGDMM). Besides, the book should prove to be a useful reference for marketing professionals. KEY FEATURES  Covers various dimensions of CRM with several case studies.  Includes the modern concept—e-CRM.  Incorporates deep study of research oriented topics.

Customer Relationship Management

Author: V. Kumar
Publisher: John Wiley & Sons Inc
ISBN: 9780471271338
Size: 37.88 MB
Format: PDF, ePub, Docs
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Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.