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Foreign Policy Decision Making

Author: Irmtraud N. Gallhofer
Publisher: Greenwood Publishing Group
ISBN: 9780275954338
Size: 50.53 MB
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An empirical research study of political argumentation and decision making systematizes the manner in which politicians reach conclusions, and distinguishes this process from the arguments presented to the public. The authors discuss cognitive mapping, decision theory, analyze documentation, outline

Persuasive Communication

Author: Richard O. Young
Publisher: Routledge
ISBN: 131741716X
Size: 25.99 MB
Format: PDF, ePub
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This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.

Studies In Public Opinion

Author: Willem E. Saris
Publisher: Princeton University Press
ISBN: 0691188386
Size: 58.74 MB
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In democratic societies, opinion polls play a vital role. But it has been demonstrated that many people do not have an opinion about major issues--the "nonattitudes" problem. Also, the framing of questions in different ways can generate very different estimates of public opinion--the "framing" effect. Both dilemmas raise questions about the competence of ordinary citizens to play the role a democratic society ostensibly expects of them. Although the impact of some factors is well established, particularly political information and sophistication, much is yet to be understood. Building on and reaching beyond themes in the work of Philip Converse, one of the pioneers in the study of public opinion, Studies in Public Opinion brings together a group of leading American and European social scientists to explore a number of new factors, with a particular emphasis on the structure of political choices. In twelve chapters that reflect different perspectives on how people form political opinions and how these opinions are manipulated, this book offers an unparalleled view of the state-of-the-art research on these important questions as it has developed on two continents. The contributors include Matthew K. Berent, Jaak Billiet, George Y. Bizer, Paul R. Brewer, John Bullock, Danielle Bütschi, Michael Guge, Hanspeter Kriesi, Jon A. Krosnick, Milton Lodge, Michael F. Meffert, Peter Neijens, Willem E. Saris, Paul M. Sniderman, Marco R. Steenbergen, Marc Swyngedouw, Sean M. Theriault, William van der Veld, Penny S. Visser, Hans Waege, and John Zaller.

Collective Choice Processes

Author: Irmtraud N. Gallhofer
Publisher: Praeger Publishers
Size: 61.56 MB
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Examines the decision-making processes leading to World Wars I and II as well as the Cuban Missile Crisis, colonial wars, and to major foreign policy decisions of a European government after World War II.

How Audiences Decide

Author: Richard Young
Publisher: Taylor & Francis
ISBN: 1136911898
Size: 21.45 MB
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It’s a common knowledge that knowing your audience is the key to persuasive communication. But what does "knowing your audience" really mean? Does it mean knowing your audience’s name, age, gender, and socio-economic status? This book shows that if you want to be persuasive the most important thing you need to know about your audience is how your audience makes decisions. And it demonstrates with numerous examples and research findings that when experienced and otherwise highly-skilled professionals—CEOs, medical doctors, magazine publishers—fail to grasp how their audiences make decisions they also fail to persuade them.

Books In Print

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Books in print is the major source of information on books currently published and in print in the United States. The database provides the record of forthcoming books, books in-print, and books out-of-print.