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Author: Nir Eyal
Publisher: Penguin
ISBN: 0698190661
Size: 23.77 MB
Format: PDF, ePub
View: 172
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How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Summary Hooked

Author: BusinessNews Publishing
Publisher: Must Read Summaries
ISBN: 2511035871
Size: 74.43 MB
Format: PDF, ePub
View: 1742
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The must-read summary of Nir Eyal and Ryan Hoover's book: "Hooked: How to Build Habit-Forming Products". This complete summary of the ideas from Nir Eyal and Ryan Hoover's book "Hooked" provides the key to forming customer habits for your products and services. Getting your customers to use your product daily makes that product indispensable, providing significant benefits for your bottom line. To do this, companies are creating product hooks by following the Hook Model: trigger, action, rewards, investment. Added-value of this summary: • Save time • Build long-term customer habits • Create product hooks To learn more, read “Hooked” and find out how you can form consumer habits for your products and gain loyal customers!

Transhumanism And The Image Of God

Author: Jacob Shatzer
Publisher: InterVarsity Press
ISBN: 0830865780
Size: 22.28 MB
Format: PDF, Mobi
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Examining the transhumanist movement, biblical ethicist Jacob Shatzer grapples with the potential for technology to transform the way we think about what it means to be human. Exploring the doctrine of incarnation and topics such as artificial intelligence, robotics, medical technology, and communications tools, he guides us into careful consideration of the future of Christian discipleship in a disruptive technological environment.

Transformational Security Awareness

Author: Perry Carpenter
Publisher: Wiley
ISBN: 1119566347
Size: 45.90 MB
Format: PDF
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Expert guidance on the art and science of driving secure behaviors Transformational Security Awareness empowers security leaders with the information and resources they need to assemble and deliver effective world-class security awareness programs that drive secure behaviors and culture change. When all other processes, controls, and technologies fail, humans are your last line of defense. But, how can you prepare them? Frustrated with ineffective training paradigms, most security leaders know that there must be a better way. A way that engages users, shapes behaviors, and fosters an organizational culture that encourages and reinforces security-related values. The good news is that there is hope. That’s what Transformational Security Awareness is all about. Author Perry Carpenter weaves together insights and best practices from experts in communication, persuasion, psychology, behavioral economics, organizational culture management, employee engagement, and storytelling to create a multidisciplinary masterpiece that transcends traditional security education and sets you on the path to make a lasting impact in your organization. Find out what you need to know about marketing, communication, behavior science, and culture management Overcome the knowledge-intention-behavior gap Optimize your program to work with the realities of human nature Use simulations, games, surveys, and leverage new trends like escape rooms to teach security awareness Put effective training together into a well-crafted campaign with ambassadors Understand the keys to sustained success and ongoing culture change Measure your success and establish continuous improvements Do you care more about what your employees know or what they do? It's time to transform the way we think about security awareness. If your organization is stuck in a security awareness rut, using the same ineffective strategies, materials, and information that might check a compliance box but still leaves your organization wide open to phishing, social engineering, and security-related employee mistakes and oversights, then you NEED this book.

Gaining Traction

Author: Thomas Raffael
Publisher: Createspace Independent Publishing Platform
ISBN: 9781537516042
Size: 22.57 MB
Format: PDF, ePub, Docs
View: 7623
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Have you ever wondered how to build a web or mobile app that keeps growing? Almost one in four apps are used once and disregarded forever. But with a little guidance, anyone can build the next Spotify or Tinder. This book shows you how. Avoid the classic mistakes that first-time product managers and entrepreneurs make and kickstart your growth from Day One. Find out what your customers really want, not just what they say they want. Gaining Traction teaches you the basics of building a successful product, from research to design. Find out how to get your users hooked on your product and how to work well with both developers and stakeholders. This book covers: - Interpreting interviews - Research techniques from A/B testing to focus groups - Behavioural Psychology including Cialdini's principles, Dan Ariely's famous pricing experiment and Nir Eyal's Hooked method. - Moving to Agile and Lean and away from Waterfall - The principles of UX Design - An introduction to HTML, CSS and Javascript - How to create a product strategy and vision - Tools like Google Analytics and Intercom Gaining Traction is a practical beginner's guide to it all. If you are just starting out in product management or a new entrepreneur with a digital product, Gaining Traction is the place to start.


Author: David C. Evans
Publisher: Apress
ISBN: 1484225805
Size: 42.64 MB
Format: PDF, ePub, Docs
View: 3969
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Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innova tors in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is For Designers and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. Praise “Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products “Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX “Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook

Power To The Startup People

Author: Sarah E. Brown
Publisher: Hybrid Global Publishing
ISBN: 9781948181259
Size: 41.44 MB
Format: PDF, Mobi
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"Provides the tools and tips to navigate the world of tech startups and make better decisions about your career along the way"--Back cover.

Friction The Untapped Force That Can Be Your Most Powerful Advantage

Author: Roger Dooley
Publisher: McGraw Hill Professional
ISBN: 1260135705
Size: 54.31 MB
Format: PDF, ePub
View: 1488
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In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. Red tape and over-complicated licenses have contributed to China’s GDP exceeding India’s by $82 trillion over the span of just three decades. If you’re a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of “friction,” which he defines as the unnecessary expenditure of time, effort, or money in performing a task. In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you’ll be able to establish positive habits and eliminate negative ones—all with the end result of building a company that’s the envy of your industry. Friction takes you step-by-step through the process of: •Empowering frank conversations•Guiding individual and team behaviors•Getting ahead of friction •Optimizing the customer experience •Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Dooley teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. If you’re in a leadership position, now is the time to declare war on friction—before your competitors do. Stamp out ridiculous rules, pointless procedures, and meaningless meetings. Become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine. Friction provides the know-how you need to lead your company to industry dominance.


Author: SC Moatti
Publisher: Berrett-Koehler Publishers
ISBN: 1626567425
Size: 43.64 MB
Format: PDF, Kindle
View: 2568
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Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now.

The Happiness Hack

Author: Ellen Petry Leanse
Publisher: Simple Truths
ISBN: 9781492679516
Size: 74.21 MB
Format: PDF
View: 4829
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For years, Ellen Leanse worked with the biggest technology titans that fight for our attention, including Apple, Facebook, Google, and Microsoft... programming habits that revolved around our devices. By mapping how the mind works, innovators like Ellen are able to ingrain habits for all of us, revolving around our technology. But what if we could instead create habits that revolve around happiness? In this refreshing, practical book, you'll learn Ellen's proven methods to hack your mind in order to: Stop living your life on auto pilot Reclaim focus for the things that matter Have more time to do things you love Create real connections to the world around you And most importantly, REDUCE STRESS By the end of The Happiness Hack, you'll be back in control of your mind and living the life you wish to live. Only you can define your happiness - take control today!