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How To Win Campaigns

Author: Chris Rose
Publisher: Routledge
ISBN: 1136530819
Size: 73.74 MB
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How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.

Environment Media And Communication

Author: Anders Hansen
Publisher: Routledge
ISBN: 1317231627
Size: 21.92 MB
Format: PDF, Docs
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Media and communication processes are central to how we come to know about and make sense of our environment and to the ways in which environmental concerns are generated, elaborated, manipulated and contested. The second edition of Environment, Media and Communication builds on the first edition’s framework for analysing and understanding media and communication roles in the politics of the environment. It draws on the significant and continuing growth and advances in the field of environmental communication research to show the increasing diversification and complexity of environmental communication. The book highlights the persistent urgency of analysing and understanding how communication about the environment is being influenced and manipulated, with implications for how and indeed whether environmental challenges are being addressed and dealt with. Since the first edition, changes in media organisations, news media and environmental journalism have continued apace, but – perhaps more significantly – the media technologies and the media and communications landscape have evolved profoundly with the continued rise of digital and social media. Such changes have gone hand in hand with, and often facilitated, enabled and enhanced shifting balances of power in the politics of the environment. There is thus a greater need than ever to analyse and understand the roles of mediated public communication about the environment, and to ask critical questions about who/what benefits and who/what is adversely affected by such processes. This book will be of interest to students in media/communication studies, geography, environmental studies, political science and sociology as well as to environmental professionals and activists.

Margin Of Victory How Technologists Help Politicians Win Elections

Author: Nathaniel G. Pearlman
Publisher: ABC-CLIO
ISBN: 1440802580
Size: 62.35 MB
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This book illuminates modern political technology, examining important technologies, companies, and people; putting recent innovations into historical context; and describing the possible future uses of technology in electoral politics.

Winning Elections

Author: Ron Faucheux
Publisher: M. Evans
ISBN:
Size: 68.59 MB
Format: PDF
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Articles provide advice for candidates, campaign managers, and party workers on running a political campaign, including strategies, research, finances, advertising, and related topics.

Guide To Political Campaigns In America

Author: Paul S. Herrnson
Publisher: CQ Press
ISBN: 9781568028767
Size: 25.16 MB
Format: PDF, Kindle
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''''Campaigns are a critical part of the political process in the United States, but until now, reference sources on campaigns have only covered selected parts of the process or have been written for political insiders. The Guide to Political Campaigns in America is the first resource to examine and explain every aspect of campaigns in a manner that satisfies the needs of many different audiences. This unique and comprehensive volume explores history, issues, processes and people, and types of campaigns. Editor Paul Herrnson, a well-respected government and politics scholar who has worked on many campaigns himself, brings to the work a dynamic combination of high-level scholarship and hands-on experience that sets this guide apart from all other campaign resources.''''Readers will find information on every aspect of political campaigning in America, including:''The evolution of political campaigns;''The political and regulatory environment of campaigning, including suffrage and ballot access;''The importance of the voters and what influences the vote;''The key players in the campaign organization, including the candidate and various managers;''Other players who interact with the campaign, including the media and political parties;''Key strategies and tactics, such as polling and campaign financing;''Specific types of campaigns, including the well known, such as the presidency, House, Senate, governorship, and key state and local races; as well campaigns for the judiciary and for initiatives and referenda;''Campaign and election reform.''''The expansive coverage and distinctive approach of this resource will appeal to a wide variety of library patrons, including students, professors, teachers of AP high school courses, and professionals in the media and campaigning fields.''''

Engagement Organizing

Author: Matt Price
Publisher: On Point Press
ISBN: 0774890185
Size: 55.80 MB
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What separates campaigns that win from those that don’t? At any given moment, there are hundreds of campaigns under way that seek to persuade citizens or decision makers to think, act, or vote in a certain way. Engagement Organizing shows how to combine old-school people power with new digital tools and data to win campaigns today. Over a dozen case studies from NGOs, unions, and electoral campaigns highlight this work in practice. At a time of growing concern about what the future holds, this book is an indispensable guide for seasoned campaigners as well as those just getting started, who want to apply the principles of engagement organizing to their own campaigns.

How To Win An Election

Author: Paul Richards
Publisher: Politicos Pub
ISBN: 9781902301570
Size: 14.45 MB
Format: PDF
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From choosing the new parish council to the race for the White House, all elections have elements in common a__ planning and organisation, formulating the message and communicating it to the electorate and dealing with the opposition. Paul Richards distils years of campaigning experience to offer a lively view of the art of electioneering for all would-be campaigners and candidates. Paul Richards is a professional political campaigner, Chair of the Fabian Society and author of Be Your Own Spin Doctor.

The Transformation Of Political Communication

Author: Ralph Negrine
Publisher: Palgrave Macmillan
ISBN:
Size: 46.44 MB
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The relationship between politics and the media is continually evolving. This book explores the technological, political and social forces that affect the practice of political communication throughout the world today. Offering a critical, historical approach, this book is for all students interested in the communication of politics.

Controlling The Message

Author: Victoria A. Farrar-Myers
Publisher: NYU Press
ISBN: 1479886637
Size: 22.63 MB
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Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.