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Internet Marketing For Entrepreneurs

Author: Susan Payton
Publisher: Business Expert Press
ISBN: 9781606490341
Size: 25.17 MB
Format: PDF, ePub, Mobi
View: 3116
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Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers

Internet Marketing For Entrepreneurs

Author: Jonathan Houston
Publisher:
ISBN: 9780992174279
Size: 32.31 MB
Format: PDF, Kindle
View: 2673
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Understanding business and understanding marketing (especially digital marketing) are two very important skills that will help you in your journey to becoming a better online marketer and successful business person. This collection of B2B marketing thoughts, theories, tactics and practical demonstrations goes a long way in describing and explaining why marketing is a critical part of all businesses' future as well as why the mastering of the art is in the detail. Internet Marketing for Entrepreneurs covers critical planning, execution and measurement steps including: Alignment to Business Strategy Using Web Strategies for Business Success Online Marketing Tactics, including: SEO; Mobile; Social and PPC Value Proposition and Positioning Statements How psychology affects your marketing initiatives Measuring your marketing results with business relevant metrics. This new methodology for doing business in our New Age is a must read for entrepreneurs who want to ensure that they reap optimal benefits that the digital revolution can bring!

Handbook Of Research On Digital Marketing Innovations In Social Entrepreneurship And Solidarity Economics

Author: Saiz-Alvarez, Jose Manuel
Publisher: IGI Global
ISBN: 1522589406
Size: 10.42 MB
Format: PDF
View: 3996
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Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.

Marketing For Entrepreneurs

Author: Frederick G. Crane
Publisher: SAGE Publications
ISBN: 1452289182
Size: 80.90 MB
Format: PDF, Docs
View: 7664
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Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!

Mastering Online Marketing

Author: Mitch Meyerson
Publisher: Entrepreneur Press
ISBN: 1613080360
Size: 67.68 MB
Format: PDF
View: 7014
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Learn to avoid the #1 problem that plagues most online businesses—an under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagon—but despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process. The authors reveal the 10 most common e-commerce mistakes and offer fail-safe strategies for avoiding them. Innovative automation strategies save you time and money and help you create new streams of passive income. Featuring current technology—including Web 2.0 innovations, web conferencing, podcasts, blogging and more—this comprehensive manual puts website owners on the road to profitability.

Advanced Methodologies And Technologies In Digital Marketing And Entrepreneurship

Author: Khosrow-Pour, D.B.A., Mehdi
Publisher: IGI Global
ISBN: 152257767X
Size: 64.49 MB
Format: PDF, Mobi
View: 7624
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As businesses aim to compete internationally, they must be apprised of new methods and technologies to improve their digital marketing strategy in order to remain ahead of their competition. Trends in entrepreneurship that drive consumer engagement and business initiatives, such as social media marketing, yields customer retention and positive feedback. Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management. This book is an ideal source for students, marketers, social media marketers, business managers, public relations professionals, promotional coordinators, economists, hospitality industry professionals, entrepreneurs, and researchers looking for relevant information on new methods in digital marketing and entrepreneurship.

The Internet Marketing Bible

Author: Zeke Camusio
Publisher: Zeke Camusio
ISBN: 1461050642
Size: 79.16 MB
Format: PDF, Docs
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This book is different from all the other books you've read about Internet marketing in three main ways:1. This book was written for business owners, not IT geeks. Anybody can understand it.2. All the useless information about “the history of the Internet” and other similar topics were left out. This is a clutter-free step-by-step tutorial that shows you exactly what you need to do to become successful online.3. This book takes a holistic approach to Internet marketing. Covering everything from Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), Conversion Rate Optimization (CRO) and Website Design; this book shows you all the available tools and tactics and helps you figure out which ones will work best for your business. This is the most comprehensive guide to Internet marketing you'll ever read.

Marketing For Entrepreneurs

Author: Ricardo Machado
Publisher: Juta and Company Ltd
ISBN: 9780702155444
Size: 37.96 MB
Format: PDF, ePub, Mobi
View: 1993
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Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business. The title guides the reader through the process of developing a marketing plan,

Click Here To Order

Author: Joel Comm
Publisher: Morgan James Publishing
ISBN: 1600378528
Size: 62.55 MB
Format: PDF, Mobi
View: 6374
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A look at pioneering marketers on the web, from a New York Times–bestselling author and entrepreneur. While most of us are familiar with large Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware of the thriving world of small businesses online, especially in the realm of information products. Click Here to Order creates an entertaining and instructive narrative that provides an in-depth look at the history of the unintentionally underground movement known as “infoproduct marketing”—and the people who have profited and succeeded in the industry.