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Marketing For Entrepreneurs

Author: Frederick G. Crane
Publisher: SAGE Publications
ISBN: 1452289182
Size: 74.92 MB
Format: PDF, Docs
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Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!

Marketing For Entrepreneurs

Author: Frederick G. Crane
Publisher: SAGE
ISBN: 1412953472
Size: 20.19 MB
Format: PDF, ePub
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One of the primary reasons most often cited for the failure of a new venture is the entrepreneur's inability to identity and exploit the `right idea'. This is directly connected to the concepts and principles of marketing, specifically: knowing what to produce and knowing what not to produce. Additionally, even if the entrepreneur has the right idea, many experts cite weak marketing efforts (marketing execution) as another reason for venture failure. Marketing for Entrepreneurs moves beyond the classic 4Ps and demonstrates the application of marketing in an entrepreneurial context. Traditional marketing texts are incapable of addressing marketing concepts directly applicable to the entrepreneur's unique situation. Furthermore, general entrepreneurship books are also not applicable because they tend to focus on management teams or the development of business plans while failing to address critical marketing dimensions.

Management Fundamentals Concepts Applications Skill Development

Author: Robert Lussier
Publisher: Cengage Learning
ISBN: 0324569645
Size: 42.22 MB
Format: PDF, Mobi
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With its three-pronged approach of concepts, applications, and skill development, MANAGEMENT FUNDAMENTALS gives you a solid foundation of management concepts and real skills you can use in the workplace. Through a variety of thought-provoking applications, Lussier challenges you to think critically and apply concepts to your own experiences. Proven skill-building exercises, behavioral models, self-assessments, and group exercises throughout the text will help you realize your own managerial potential. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

New Venture Creation

Author: Marc H. Meyer
Publisher: SAGE Publications
ISBN: 1483323129
Size: 30.98 MB
Format: PDF, Kindle
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Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.

Entrepreneurship Concepts Methodologies Tools And Applications

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522519246
Size: 53.28 MB
Format: PDF, Kindle
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Continuous improvements in business environments and available resources have allowed more opportunities for people to pursue new ventures. This not only leads to higher success in new businesses, but it enhances the overall state of the global market. Entrepreneurship: Concepts, Methodologies, Tools, and Applications provides a comprehensive examination on the latest innovations and techniques to becoming a successful and sustainable entrepreneur. Including research-based studies on knowledge production, social entrepreneurship, and distribution, this multi-volume publication is an ideal source for practitioners, academicians, researchers and upper-level students interested in learning about entrepreneurship and seeking emerging perspectives on optimizing and enhancing entrepreneurial pursuits.

Social Entrepreneurship Concepts Methodologies Tools And Applications

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522581839
Size: 19.28 MB
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Businesses are looking for methods to incorporate social entrepreneurship in order to generate a positive return to society. Social enterprises have the ability to improve societies through altruistic work to create sustainable work environments for future entrepreneurs and their communities. Social Entrepreneurship: Concepts, Methodologies, Tools, and Applications is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. It also addresses the challenges and solutions social entrepreneurs face as they address their corporate social responsibility in an effort to redefine the goals of today’s enterprises and enhance the potential for growth and change in every community. Highlighting a range of topics such as the social economy, corporate social responsibility, and competitive advantage, this multi-volume book is ideally designed for business professionals, entrepreneurs, start-up companies, academics, and graduate-level students in the fields of economics, business administration, sociology, education, politics, and international relations.

Entrepreneurship

Author: Marc H. Meyer
Publisher: SAGE Publications
ISBN: 1412992656
Size: 57.36 MB
Format: PDF, ePub, Docs
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This book shows students how to build successful new enterprises: to conceive, plan, and execute on a new venture idea. Based on research findings, the authors' own experiences and their work with dozens of young entrepreneurial companies, the book shows how innovation is inextricably linked with entrepreneurship. It breaks down all the key steps necessary for success, provides in-depth cases of companies from a variety of industries (with a focus on technology firms), and includes Reader Exercises at the end of each chapter that can be used for team activities.

Marketing And Entrepreneurship

Author: Gerald E. Hills
Publisher: Praeger Pub Text
ISBN:
Size: 23.18 MB
Format: PDF, ePub
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Hills addresses the unique relationships between the subjects of marketing and entrepreneurship. The process of business creation and the role of marketing therein is the primary focus, although there are numerous intriguing ideas regarding many related topics as well. There is a rich and scholarly discussion of the nature of entrepreneurship in five different chapters, along with a conceptualization of the interface with marketing. Conceptualizing opportunity identification and recognition offers a new, overdue subject to the marketing discipline and new venture idea screening is also addressed. Research opportunities are identified throughout the book, including in all of the marketing mix areas and marketing strategy as they relate to entrepreneurship and new venture creation and growth. Finally, entrepreneurship in international markets and lesser developed countries, along with the critical role of entrepreneurship in job generation is addressed.

Advances In Computer Science And Engineering

Author: Dehuai Zeng
Publisher: Springer Science & Business Media
ISBN: 3642279481
Size: 44.27 MB
Format: PDF, ePub, Docs
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This book includes the proceedings of the second International Conference on Advances in Computer Science and Engineering (CES 2012), which was held during January 13-14, 2012 in Sanya, China. The papers in these proceedings of CES 2012 focus on the researchers’ advanced works in their fields of Computer Science and Engineering mainly organized in four topics, (1) Software Engineering, (2) Intelligent Computing, (3) Computer Networks, and (4) Artificial Intelligence Software.

Entrepreneurial Financial Management

Author: Jeffrey R. Cornwall
Publisher: M.E. Sharpe
ISBN: 076563791X
Size: 38.73 MB
Format: PDF, Mobi
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This new edition presents an applied, realistic view of entrepreneurial finance for today's entrepreneur. The book provides an integrated set of concepts and applications, drawing from entrepreneurship, finance, and accounting. The book's contents are designed to follow the life cycle of a new business venture. Topics are presented in a logical order, as entrepreneurs will likely face them as they begin the process of business start-up and move into growing the business. Key changes to this edition include: --Added material on how the book's financial templates align with business modeling. --The impact of the 2008 recession and its economic realities are addressed throughout the book. --The Millennial Generation's unique aspirations and goals are discussed in terms of entrepreneurship. --The debt and equity financing section has been updated to reflect changes in regulations and evolving investor expectations. --The bootstrapping chapter has been revised to reflect the explosion of social media and its impact on bootstrap marketing. --The impact of the 2008 recession on the exit process for entrepreneurs. A comprehensive spreadsheet financial template is included with the book. This tool allows for the application of many of the concepts to actual businesses, and will be a valuable supplement to the process of developing a full business plan. The spreadsheet financial templates are available for unlimited free downloads at www.drjeffcornwall.com.