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Marketing In Small Businesses

Author: Brian Kenny
Publisher: Routledge
ISBN: 1134860889
Size: 14.88 MB
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Written especially for owners and employees of small businesses, as well as students in this specialized area, this book, originally published in 1989, is a concise introduction to marketing in the small business. It focuses on the nature of marketing and the benefits of its applications, even where resources are limited. Stressing the marketing strategy issues and the need for marketing information, it discusses the scope and limitations of marketing and its relevance for small businesses. The book covers specific areas of marketing decisions relating to product, pricing, distribution and promotion and it also deals with specialist themes, notably international and government markets, franchising and technology. Case examples are included throughout the text, and detailed case studies are given at the end of each chapter.

The Western European Economy Routledge Library Editions Economic Geography

Author: Allan M. Williams
Publisher: Routledge
ISBN: 1317508963
Size: 52.99 MB
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This book, originally published in 1987, presents a broad overview of the spatial organization of the European economy, providing a valuable synthesis of recently published material by geographers and other social scientists. A major theme is the interdependence of economic development at various scales. The three main sections look at international and European economic context; detailed changes in particular sectors; specific types if regional economic formations. Case studies are used and reference made to historical processes.

The Socialist Manifesto

Author: Bhaskar Sunkara
Publisher: Hachette UK
ISBN: 1541674006
Size: 54.46 MB
Format: PDF
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From one of the most prominent voices on the American Left, a galvanizing argument for why we need socialism in the United States today With the stunning popularity of Bernie Sanders and Alexandria Ocasio-Cortez, Americans are embracing the class politics of socialism. But what, exactly, is socialism? And what would a socialist system in America look like? In The Socialist Manifesto, Bhaskar Sunkara explores socialism's history since the mid-1800s and presents a realistic vision for its future. The editor of Jacobin magazine, Sunkara shows that socialism, though often seen primarily as an economic system, in fact offers the means to fight all forms of oppression, including racism and sexism. The ultimate goal is not Soviet-style planning, but to win rights to healthcare, education, and housing, and to create new democratic institutions in workplaces and communities. A primer on socialism for the 21st century, this is a book for anyone seeking an end to the vast inequities of our age.

Finance For Growing Enterprises

Author: Roger Buckland
Publisher: Routledge
ISBN: 1317191706
Size: 44.54 MB
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This volume, originally published in 1995, examines the mechanisms by which businesses that have the capacity to grow – whether in terms of output, innovation or export – acquire the cash that enables growth. Addressing an issue of central importance to the competitiveness of firms and economies, this book draws together research by leading academics in the area. Throughout, research studies develop the themes of market failure, finance gaps and failure of demand. They also bring out the linkages between the financing choices facing the growing firm and the issues of organisation and of corporate governance that have to be address during the process of growth and maturity. Contributors challenge financial orthodoxy throughout, providing coherent analyses of the difficulties faced in the finance of the growing enterprise, from its early dependence on banks and informal finance to the pinnacle of a stock exchange listing.

Small Business Sourcebook

Author: Thomson Gale
Publisher:
ISBN: 9780787663810
Size: 49.73 MB
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A two-volume annotated guide to 26,670 listings of live and print sources of information designed to facilitate the start-up, development, and growth of specific small businesses, as well as 26,158 similar listings for general small business topics. An additional 11,167 entries are provided on a state-by-state basis; also included are 965 relevant U.S. federal government agencies and branch offices.

The Multinational Man

Author: Thomas Aitken
Publisher: Routledge
ISBN: 0415639190
Size: 24.46 MB
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The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the functional responsibilities of the manager abroad in the light of his relationships with the home office and with his local environment, and explores the consequences of various types of relationships. The discussion is a practical one drawing heavily on a wealth of experience and actual case studies.

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Books in print is the major source of information on books currently published and in print in the United States. The database provides the record of forthcoming books, books in-print, and books out-of-print.