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Monster Loyalty

Author: Jackie Huba
Publisher: Portfolio
ISBN: 1591846501
Size: 54.67 MB
Format: PDF, ePub, Docs
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Reveals how the megastar has followed an unconventional customer loyalty strategy that uses social media to build a grassroots base of passionate fans, identifying seven practices that businesses can adapt for effective promotions.

Lady Gaga And The Sociology Of Fame

Author: Mathieu Deflem
Publisher: Springer
ISBN: 1137584688
Size: 55.51 MB
Format: PDF
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This book investigates the stardom of Lady Gaga within a cultural-sociological framework. Resisting a reductionist perspective of fame as a commodity, Mathieu Deflem offers an empirical examination of the social conditions that informed Lady Gaga’s rise to fame. The book delves into topics such as the marketing of Lady Gaga; the legal issues that have dogged her career; the media; her audience; her activism; issues of sex, gender, and sexuality; and Lady Gaga’s unique artistry. By training a spotlight on this singular pop icon, Lady Gaga and the Sociology of Fame invites readers to consider the nature of stardom in an age of celebrity.

Lady Gaga

Author: Amy Pettinella
Publisher: Cavendish Square Publishing, LLC
ISBN: 1502600366
Size: 43.29 MB
Format: PDF
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Pop sensation Lady Gaga is one of music’s biggest stars. Read about how she also shines in the business world, with her own social media site, a line of perfume, and her influence on technology.

Global Glam And Popular Music

Author: Ian Chapman
Publisher: Routledge
ISBN: 1317588193
Size: 29.19 MB
Format: PDF, Mobi
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This book is the first to explore style and spectacle in glam popular music performance from the 1970s to the present day, and from an international perspective. Focus is given to a number of representative artists, bands, and movements, as well as national, regional, and cultural contexts from around the globe. Approaching glam music performance and style broadly, and using the glam/glitter rock genre of the early 1970s as a foundation for case studies and comparisons, the volume engages with subjects that help in defining the glam phenomenon in its many manifestations and contexts. Glam rock, in its original, term-defining inception, had its birth in the UK in 1970/71, and featured at its forefront acts such as David Bowie, T. Rex, Slade, and Roxy Music. Termed "glitter rock" in the US, stateside artists included Alice Cooper, Suzi Quatro, The New York Dolls, and Kiss. In a global context, glam is represented in many other cultures, where the influences of early glam rock can be seen clearly. In this book, glam exists at the intersections of glam rock and other styles (e.g., punk, metal, disco, goth). Its performers are characterized by their flamboyant and theatrical appearance (clothes, costumes, makeup, hairstyles), they often challenge gender stereotypes and sexuality (androgyny), and they create spectacle in popular music performance, fandom, and fashion. The essays in this collection comprise theoretically-informed contributions that address the diversity of the world’s popular music via artists, bands, and movements, with special attention given to the ways glam has been influential not only as a music genre, but also in fashion, design, and other visual culture.