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New Product Forecasting

Author: Kenneth B. Kahn
Publisher: Routledge
ISBN: 1317463870
Size: 56.33 MB
Format: PDF, ePub, Docs
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Concise and jargon free, this is a one-step primer on the tools and techniques of forecasting new product development. Equally useful for students and professionals, the book is generously illustrated, and features numerous current real-world industry cases and examples. Part I covers the basic foundations and processes of new product forecasting, and links forecasting to the broader processes of new product development and sales and operations planning. Part II includes detailed, step-by-step techniques of new product forecasting, from judgmental techniques to regression analysis. Each chapter in this section begins with the most basic techniques, then progresses to more advanced levels. Part III addresses managerial considerations of new product forecasting, including postlaunch issues such as cannibalization and supercession. The final chapter presents an important set of industry best practices and benchmarks.

Product Planning Essentials

Author: Kahn
Publisher: M.E. Sharpe
ISBN: 0765629771
Size: 33.32 MB
Format: PDF, Mobi
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Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation. Changes to the Second Edition * Addition of two chapters on design and legal considerations. * Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development. * Simplified technical discussions of planning techniques for improved comprehension. * Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

The Business Forecasting Deal

Author: Michael Gilliland
Publisher: John Wiley & Sons
ISBN: 9780470769652
Size: 25.74 MB
Format: PDF, ePub
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Practical-nontechnical-solutions to the problems of business forecasting Written in a nontechnical style, this book provides practical solutions to common business forecasting problems, showing you how to think about business forecasting in the context of uncertainty, randomness and process performance. Addresses the philosophical foundations of forecasting Raises awareness of fundamental issues usually overlooked in pursuit of the perfect forecast Introduces a new way to think about business forecasting, focusing on process efficiency and the elimination of worst practices Provides practical approaches for the non-statistical problems forecasters face Illustrates Forecast Value Added (FVA) Analysis for identifying waste in the forecasting process Couched in the context of uncertainty, randomness, and process performance, this book offers new, innovative ideas for resolving your business forecasting problems.

Forecasting Time Series And Regression

Author: Richard T. O'Connell
Publisher: South-Western Pub
ISBN: 9780534409777
Size: 20.62 MB
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Awarded Outstanding Academic Book by CHOICE magazine in its first edition, FORECASTING, TIME SERIES, AND REGRESSION: AN APPLIED APPROACH illustrates the vital importance of forecasting and the various statistical techniques that can be used to produce them. With an emphasis on applications, this book provides both the conceptual development and practical motivation you need to effectively implement forecasts of your own. You'll understand why using forecasts to make intelligent decisions in marketing, finance, personnel management, production scheduling, process control, and strategic management is so vital.

Forecasting For The Pharmaceutical Industry

Author: Mr Arthur G Cook
Publisher: Gower Publishing, Ltd.
ISBN: 1409457966
Size: 32.26 MB
Format: PDF, ePub
View: 1986
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The author explores the pharmaceutical forecasting process; the varied tools and methods for new product and in-market forecasting; how they can be used to communicate market dynamics to the various stakeholders; and the strengths and weaknesses of different forecast approaches.