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Public Relations Case Studies From Around The World

Author: Judy Vanslyke Turk
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN: 9781433123467
Size: 26.41 MB
Format: PDF, ePub
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The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. As edited by a public relations educator recognized as Educator of the Year and two former chairs of the Global Alliance for Public Relations and Communication Management, these chapters take a significant step toward overcoming the dearth of published case studies in public relations beyond North America. They include -best practices- of multinational corporations, non-governmental organizations and governmental agencies in Poland, Iran, South Africa, Japan, New Zealand, Costa Rica, Malaysia, the United Arab Emirates, Slovenia, and Finland. Written by established scholars and professionals who had access to some of the world's most intriguing and influential cases of organizational communication, these studies will be of tremendous interest to all who teach, study, and practice public relations around the world."

Introduction To Strategic Public Relations

Author: Janis Teruggi Page
Publisher: SAGE Publications
ISBN: 1506358055
Size: 56.18 MB
Format: PDF, ePub
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Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

Building A Nation S Image On The World Wide Web

Author: Thomas Kenneth Gaither
Publisher: Cambria Press
ISBN: 1934043567
Size: 20.54 MB
Format: PDF, ePub, Mobi
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This is a rich theoretical and empirical study concerning international public relations on the web for head of state English web sites for developing countries. There is no other research in this area that comes close to the depth with which this topic is addressed in this study. In this regard, its contribution is very significant. Highly original, this study breaks new ground and may very well contribute to a new field in international public relations on the internet. "This book is highly recommended for public relations, communications, and international relations scholars ... [it] not only provides scholars with new areas of theoretical development to explore, it also provides practitioners with a blueprint for future practice." - Dr. Patricia A. Curtin, Professor, Endowed Chair of Public Relations, School of Journalism and Communication, The University of Oregon

Evaluating Public Relations

Author: Tom Watson
Publisher: Kogan Page Publishers
ISBN: 0749449799
Size: 50.74 MB
Format: PDF, Docs
View: 1484
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Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture, evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is a handbook for both students and experienced practitioners.

The Global Public Relations Handbook

Author: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 1135645493
Size: 75.25 MB
Format: PDF
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This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

Marketing And Public Relations

Author: Faiz Kermani
Publisher: Inst of Clinical Research
ISBN: 1905238096
Size: 10.59 MB
Format: PDF, ePub, Docs
View: 592
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Marketing and PR are essential parts of the pharmaceutical industry and it's associated sectors. As an industry, we would be unable to operate without creativity and innovation where marketing and PR ensure that products are placed on the market and become successful. Marketing and PR are the services that will help potential clients know that you have products that are relevant to them and beneficial for them to purchase. Understanding how marketing and PR can help you is an important aspect of R&D and business development.

International Public Relations

Author: Patricia A. Curtin
Publisher: SAGE
ISBN: 1452279012
Size: 52.58 MB
Format: PDF, ePub
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International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Global Public Relations

Author: Alan R. Freitag
Publisher: Routledge
ISBN: 1134061293
Size: 29.16 MB
Format: PDF
View: 4547
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This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike:

It S Not Just Pr

Author: W. Timothy Coombs
Publisher: John Wiley & Sons
ISBN: 1118554043
Size: 73.35 MB
Format: PDF, ePub, Mobi
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In the second edition of their award-winning book, W. TimothyCoombs and Sherry J. Holladay provide a broad and thorough look atthe field of public relations in the world today and assess itspositive and negative impact on society’s values, knowledge,and perceptions. Uses a range of global, contemporary examples, frommulti-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the roleand limitations of social media; the emergence of IssuesManagement; how private politics is shaping corporate behavior; andthe rise of global activism and the complications of working in aglobal world Covers the search within the profession for a definition of PR,including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leadingscholars

Public Relations Campaigns

Author: Regina M. Luttrell
Publisher: SAGE Publications
ISBN: 1506332536
Size: 11.20 MB
Format: PDF
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Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.