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Author: Aristotle
Publisher: Courier Corporation
ISBN: 0486115585
Size: 25.24 MB
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In this seminal work of Western philosophy, Aristotle focuses on the use of language in persuasive argument. He identifies practical and aesthetic elements and their proper combination in an effective presentation.

Multimodal Argumentation And Rhetoric In Media Genres

Author: Assimakis Tseronis
Publisher: John Benjamins Publishing Company
ISBN: 9027264694
Size: 43.91 MB
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This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.

Tongue Tied America

Author: Robert N. Sayler
Publisher: Wolters Kluwer Law & Business
ISBN: 145484972X
Size: 72.82 MB
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This concise, practical text focuses on the art and craft of persuasive oral argument. It explores why people are ill-at-ease with public speaking and addresses why the problem exists, why it matters, and what to do about it. The authors, teachers of oral advocacy who have broad trial experience as well, maintain that everyone can master basic oral advocacy, and they skillfully and in an engaging style guide the reader through the steps necessary to do so. Tongue-Tied America: Reviving the Art of Verbal Persuasion will make an excellent supplement to any Advocacy course, but anyone who ever speaks in front of other people formally or informally will find it an enlightening and valuable resource. This highly readable text draws from the teachings of masters of rhetoric and uses techniques from several disciplines. It includes: Explanations of the essential principles of speech writing derived from classical rhetoric and psychology. The authors look at the methods great speakers use to persuade their audiences and discuss tactics for addressing and persuading different types of audiences. Keys to successful public speaking, including psychological insights and strategies taken from the theater. Step-by-step guidance through the process of writing a speech , including an explanation of the function of different kinds of speeches and the unique requirements of writing the spoken word. How to deliver a speech effectively What to do with your hands and feet Avoiding verbal ticks (such as um and uh ) Developing an awareness of cadence Connecting with the audience Exercises for improving voice and overcoming stage fright Beginning and ending a speech with force and interest Tips and checklists Numerous practical examples, which the authors analyze in-depth, that illustrate what works in public speaking and what doesn t. The final chapter examines a number of iconic speeches that were delivered for a variety of reasons and explains why they work. A companion website and video that illustrate how to deliver a speech well.


Author: Jean-Paul Metzger
Publisher: John Wiley & Sons
ISBN: 1119629489
Size: 74.77 MB
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Discourse is not just a means of expressing thought; it is also an autonomous body, an act through which we aim to achieve a certain effect. Modern linguistics proposes a broader definition of discourse, as a discrete and unique enunciative process, where the speaker or author makes language concrete through speech (in the Saussurian sense), and describes the various acts (oral, illocutionary, perlocutionary) that discourse performs. This book examines discourse, an object of analysis and criticism, from a wide range of perspectives. Among the concepts explored are the contributions of rhetoric in the art of discourse, the evolution of multiple approaches and the main methods of discourse analysis conducted by a variety of researchers. The book deepens our knowledge and understanding of discourse, a concept on which any research related to information and communication can be based.

Gorgias And Timaeus

Author: Plato
Publisher: Courier Corporation
ISBN: 0486112047
Size: 29.94 MB
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Gorgias addresses the temptations of success and the rewards of a moral life while Timaeus explains the world in terms not only of physical laws but also of metaphysical and religious principles.

Great Speeches On Gay Rights

Author: James Daley
Publisher: Courier Corporation
ISBN: 0486115666
Size: 29.49 MB
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Tracing the movement's rhetoric from the late 1800s to the present, this anthology includes Ingersoll's "Address at the Funeral of Walt Whitman," Milk's "Hope Speech," and Kameny's "Civil Liberties: A Progress Report."

Cicero S Orations

Author: Marcus Tullius Cicero
Publisher: Courier Dover Publications
ISBN: 0486822850
Size: 10.45 MB
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From the famous speeches against Catiline to those in defiance of Marc Anthony that would seal the orator's doom, this collection presents remarkable examples of rhetoric from the ancient Roman politician's illustrious career.