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Shift And Reset

Author: Brian Reich
Publisher: John Wiley & Sons
ISBN: 9781118107829
Size: 63.40 MB
Format: PDF
View: 2782
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Essential strategies the nonprofit community can use to takeadvantage of rapidly changing technologies and new communicationmethods in our ultra-connected society In these challenging economic times, it is more important thanever for nonprofits to focus on shaping policy, building capacity,developing talent, improving their marketing and promotion,fundraising, and developing partnerships/collaboration fororganizational success. Shift & Reset: Strategies forSupporting Causes in a Connected Society teaches thenonprofit/social change/philanthropy/cause community how to takeadvantage of rapidly changing technologies and new communicationecosystem that exist in our connected society. Addresses the most critical challenges facing thenonprofit/social change/philanthropy/cause community Re-envisionshow we support causes and address serious issues in our connectedsociety Outlines how organizations must operate—and what happenswhen they don't re-think their work Features interviews with over twenty-five leadingthinkers/authors/organizational leaders Innovative and right on time, Shift & Reset equipsnonprofit professionals with a set of three core principles, afive-step checklist of immediate action items, as well as a list often "must-read" items.

Content Strategy At Work

Author: Margot Bloomstein
Publisher: Elsevier
ISBN: 0123919290
Size: 36.22 MB
Format: PDF, Mobi
View: 5413
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Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects

The Imagination Gap

Author: Brian Reich
Publisher: Emerald Group Publishing
ISBN: 178714206X
Size: 69.99 MB
Format: PDF
View: 4667
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The Imagination Gap helps leaders in every sector apply their imagination effectively to explore new, creative approaches to survive and thrive. Examples from a range of industries and settings, from Broadway to Silicon Valley, with simple steps and exercises, help you stop thinking the way you "should" and start making extraordinary things happen.

Icassp 87

Author: IEEE Acoustics, Speech, and Signal Processing Society
Publisher:
ISBN:
Size: 25.84 MB
Format: PDF, Mobi
View: 5504
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