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Social Marketing And Social Change

Author: R. Craig Lefebvre
Publisher: John Wiley & Sons
ISBN: 111823524X
Size: 19.26 MB
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How can we facilitate more effective, efficient, equitable andsustainable solutions to the problems that confound our communitiesand world? Social marketing guru R. Craig LeFebvre weaves togethermulti-level theories of change, research and case studies toexplain and illustrate the development of social marketing toaddress some of society’s most vexing problems. The result isa people-centered approach that relies on insight and empathy asmuch as on data for the inspiration, design and management ofprograms that strive for changes for good. This text is ideal forstudents and professionals in health, nonprofit, business, socialservices, and other areas. “This is it -- the comprehensive, brainy road map fortackling wicked social problems. It’s all right here: how tocreate and innovate, build and implement, manage and measure, scaleup and sustain programs that go well beyond influencing individualbehaviors, all the way to broad social change in a world that needsthe help.”—Bill Novelli, Professor, McDonough Schoolof Business, Georgetown University, former CEO, AARP and founder,Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise onsocial marketing and social change. Theoretically based;pedagogically focused; transdisciplinary; innovative; and actionoriented: this book is right for our time, our purpose, and ourfuture thinking and action.”—Robert Gold, MS, PhD,Professor of Public Health and Former Dean of the School of PublicHealth at the University of Maryland, College Park “This book -- like its author -- is innovative andforward-looking, yet also well-grounded in the full range ofimportant social marketing fundamentals.”—EdwardMaibach, MPH, PhD, University Professor and Director, Center forClimate Change Communication, George Mason University

Social Marketing

Author: Nancy R. Lee
Publisher: SAGE Publications
ISBN: 154435150X
Size: 69.50 MB
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Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.

Ethical And Social Marketing In Asia

Author: Bang Nguyen
Publisher: Chandos Publishing
ISBN: 0081001045
Size: 13.10 MB
Format: PDF, Mobi
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There is a growing interest in firms’ adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on ‘clusters’; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion. explores the nature of ethical and social marketing from an Asian perspective discusses current ethical and social marketing researches and practices in different areas, industries, commercial and non-commercial sectors serves as an invaluable resource for marketing academics and practitioners requiring more than anecdotal evidence of different ethical and social marketing applications compares and contrasts unethical situations covering important aspects related to ethics, society and fairness includes an interesting mix of theory, research findings and practices

From Intervention To Social Change

Author: Dr Margit Keller
Publisher: Ashgate Publishing, Ltd.
ISBN: 1472451902
Size: 80.88 MB
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This book explores the design, communication and implementation of social change programmes aimed at solving various social problems, from reducing health-risk behaviour to ‘green’ consumption or financial literacy. Examining the application of social practice theory as a way of understanding social change, From Intervention to Social Change connects theoretical reflections with empirical research, sample cases and exercises, emphasising the importance of communication and community engagement in the initiation and implementation of social change programmes designed to address social problems and improve quality of life.

Promoting Public Mental Health And Well Being

Author: Catherine J. Mackereth
Publisher: Jessica Kingsley Publishers
ISBN: 1784500046
Size: 23.41 MB
Format: PDF, Docs
View: 978
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What causes a person to flourish or languish? Or to be well or ill? How can the mental health and well-being of society as a whole, and individuals, be promoted and enhanced? This book explores the social, economic, political, cultural and environmental factors that affect mental health and well-being on a societal and individual level, and how prevention and intervention can enhance mental health. Taking a holistic approach to mental health, the book sets out effective strategies, from creating a supportive environment to building personal skills. Three extended case studies demonstrate how principles can be applied in practice in different situations: a specific social problem (suicide); a population group (young Black and minority ethnic groups); and a medically defined problem (people with long term conditions). The book is a vital resource for strategic planners (including commissioners) working to promote mental health and wellbeing at a population level, as well as operational services delivering to specific individuals and groups. It addresses the role of generic service providers as well as being essential reading for mental health and public health students.

Promoting Health

Author: Lyn Talbot
Publisher: Elsevier Health Sciences
ISBN: 0729579247
Size: 65.65 MB
Format: PDF, Mobi
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The new edition will provide readily accessible material for public health educators and practitioners, in a number of professions, who are increasingly being required to address the challenges emerging from the inter-related impacts of the social and environmental factors impacting on health in an era of globalisation.

Social Marketing

Author: Philip Kotler
Publisher: SAGE
ISBN: 9780761924340
Size: 75.30 MB
Format: PDF, ePub
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This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten research highlights to represent the scope of research methodologies. The appendix includes worksheets for each step to complete a marketing plan for students and practitioners. The methodologies in this text have been classroom tested and refined by students who prepared marketing campaigns using this eight step planning process.

Introduction To The Us Food System

Author: Roni Neff
Publisher: John Wiley & Sons
ISBN: 1118913051
Size: 79.85 MB
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A public health approach to the US food system Introduction to the US Food System: Public Health,Environment, and Equity is a comprehensive and engagingtextbook that offers students an overview of today's US foodsystem, with particular focus on the food system'sinterrelationships with public health, the environment, equity, andsociety. Using a classroom-friendly approach, the text covers thecore content of the food system and provides evidence-basedperspectives reflecting the tremendous breadth of issues and ideasimportant to understanding today's US food system. The book is richwith illustrative examples, case studies, activities, anddiscussion questions. The textbook is a project of the Johns Hopkins Center for aLivable Future (CLF), and builds upon the Center's educationalmission to examine the complex interrelationships between diet,food production, environment, and human health to advance anecological perspective in reducing threats to the health of thepublic, and to promote policies that protect health, the globalenvironment, and the ability to sustain life for futuregenerations. Issues covered in Introduction to the US Food Systeminclude food insecurity, social justice, community and workerhealth concerns, food marketing, nutrition, resource depletion, andecological degradation. Presents concepts on the foundations of the US food system,crop production, food system economics, processing and packaging,consumption and overconsumption, and the environmental impacts offood Examines the political factors that influence food and how itis produced Ideal for students and professionals in many fields, includingpublic health, nutritional science, nursing, medicine, environment,policy, business, and social science, among others Introduction to the US Food System presents a broad viewof today's US food system in all its complexity and providesopportunities for students to examine the food system's stickiestproblems and think critically about solutions.

Eating Behavior And Obesity

Author: Shahram Heshmat
Publisher: Springer Publishing Company
ISBN: 0826106218
Size: 35.65 MB
Format: PDF
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The text examines dietary choices and obesity through a multidisciplinary lens of biological, psychological, and social factors, and draws from the disciplines of behavioral economics, nutrition, public health, and health promotion. Based on the premise that humans are hardwired to make judgment errors and need a nudge to make decisions in their best interests, the book argues that increasing consumer well-being requires changing an individual's personal environment. It describes the power of irrational forces that compete with sensible judgment in regard to food choices, and provides strate

To Improve Health And Health Care Volume Xvi

Author: Stephen L. Isaacs
Publisher: John Wiley & Sons
ISBN: 1119000807
Size: 23.15 MB
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The RWJF's biannual update on the latest developments in U.S.health care To Improve Health and Health Care is the Robert WoodJohnson Foundation's biannual anthology, focusing on the pressinghealth and health care issues facing the country. This volumecovers some of the most important topics in public health,preventative medicine, and health services. Readers will find anin-depth look into the programs funded by the Robert Wood JohnsonFoundation, providing policy makers, practitioners, and interestedmembers of the public a valuable perspective to inform strategy forthe coming years. As part of the Foundation's efforts to inform the public, thisongoing anthology of the RWJF provides an update on the latestdevelopments and advances taking place in the field of health,bringing readers up to speed on where we are, and where we stillneed to go. Understand the new developments in reducing childhoodobesity Examine innovations in health care delivery Learn how RWJF programs are making a difference to patients andproviders Since 1972, the Robert Wood Johnson Foundation has been thenation's largest philanthropy devoted exclusively to health. Tofurther its mission of improving the health and health care of allAmericans, the Foundation strives to foster innovation, developideas, disseminate information, and enable committed people todevote their energies to improving the nation's well-being. ToImprove Health and Health Care describes the latest outcomesand progress, for a complete overview of the American health caresystem.