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Social Media Communication

Author: Jeremy Harris Lipschultz
Publisher: Taylor & Francis
ISBN: 1315388138
Size: 68.65 MB
Format: PDF, Docs
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In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics-all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz

Social Media Measurement And Management

Author: Jeremy Harris Lipschultz
Publisher:
ISBN: 9780815363927
Size: 27.35 MB
Format: PDF, Docs
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This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement and producing business outcomes all require emphasis on customers, employees and other stakeholders within paid, earned, social and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders.

Social Media Data Extraction And Content Analysis

Author: Hai-Jew, Shalin
Publisher: IGI Global
ISBN: 1522506497
Size: 30.30 MB
Format: PDF, ePub, Docs
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In today’s society, the utilization of social media platforms has become an abundant forum for individuals to post, share, tag, and, in some cases, overshare information about their daily lives. As significant amounts of data flood these venues, it has become necessary to find ways to collect and evaluate this information. Social Media Data Extraction and Content Analysis explores various social networking platforms and the technologies being utilized to gather and analyze information being posted to these venues. Highlighting emergent research, analytical techniques, and best practices in data extraction in global electronic culture, this publication is an essential reference source for researchers, academics, and professionals.

Essentials Of Nursing Law And Ethics

Author: Susan J. Westrick
Publisher: Jones & Bartlett Publishers
ISBN: 1449697275
Size: 66.37 MB
Format: PDF, Docs
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An Updated and Authoritative Resource on Nursing Law and Ethics The Essentials of Nursing Law and Ethics, Second Edition focuses on the legal aspect of Nursing as it relates to patient safety and quality, environmental health and safety, error reduction and ethical boundaries of practice. Other timely topics include the appropriate use of social media by nursing staff. The text is written by a nurse attorney who presents complex topics in an understandable manner while providing accurate and well researched content relevant to the practice. Extensive legal research by the author incorporates the most current relevant professional and legal references including case law. The text is uniquely organized into five major sections including: the law and nursing practice; liability in patient care; documentation issues; employment and the workplace; and ethics. New to this Edition: Professional boundaries and use of social media Quality and safety initiatives in nursing practice, including Quality and Safety Education for Nurses (QSEN) concepts and content, Institute of Medicine (IOM) recommendations Environmental health and safety, including equipment safety Staffing issues and implications for patient safety and liability Workplace issues including factors to consider when accepting assignments, horizontal violence Additional coverage on medication error reduction and safety initiatives Updated content on electronic documentation, communication, and recordkeeping Regulatory processes including state board use of off duty conduct in disciplinary proceedings, and data bank reporting, and remediation as an alternative to discipline Expansion of content on ethical considerations in areas such as assisted suicide, patients rights, and applying the ANA Code of Ethics for Nurses Moral distress and moral courage in ethical decision making Update on the processes for basic legal research Key Features: Test bank featuring NCLEX type questions and rationale A glossary of legal terminology found within the text A Table of Cases for easier access to case law Expanded online resources and scholarly references included at the end of each chapter"

Recordkeeping Ethics And Law

Author: Livia Iacovino
Publisher: Springer Science & Business Media
ISBN: 1402047142
Size: 43.69 MB
Format: PDF
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This book analyses the interrelationship of recordkeeping, ethics and law in terms of existing regulatory models and their application to the Internet. It proposes an Internet model based on the notion of a legal and social relationship as a means of identifying the legal and ethical rights and obligations of recordkeeping participants in networked transactions. It also provides a unique approach to property, access, privacy and evidence for online records.

Media Strategies

Author: Jane Johnston
Publisher: Allen & Unwin
ISBN: 1760637092
Size: 32.54 MB
Format: PDF, ePub, Docs
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Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. The authors also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media pitches, write and lay-out media materials, and develop credibility and trust in relationships. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world, from corporate, political, government, not-for-profit and activist communication and public relations practice. 'The game has changed. Communications professionals should look to this as their guide when navigating a swiftly changing media landscape.' Ross Healy, Brand Social Media Specialist 'Media Strategies cuts through the hype to show how you can build your skills and excel as a communicator in both traditional media and the disruptive digital media platforms.' Elissa Trezia, Financial Technology PR Executive, Indonesia 'An excellent guide to the complex media landscape.' Catherine Archer, Academic Chair, Strategic Communication, Murdoch University

Case Studies In Organizational Communication

Author: Steve May
Publisher: SAGE Publications
ISBN: 1483332756
Size: 23.60 MB
Format: PDF, ePub
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The Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers' awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.

Advanced Practice Nursing E Book

Author: Ann B. Hamric
Publisher: Elsevier Health Sciences
ISBN: 1437720080
Size: 49.19 MB
Format: PDF
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Covering all advanced practice competencies and roles, this book offers strategies for enhancing patient care and legitimizing your role within today’s health care system. It covers the history of advanced practice nursing, the theory behind the practice, and emerging issues. Offering a comprehensive exploration of advanced practice nursing, this edition also adds a focus on topics including the APN scope of practice, certification, and the ethical and legal issues that occur in clinical practice. The development of all major competencies of advanced practice nursing is discussed: direct clinical practice, consultation, coaching/guidance, research, leadership, collaboration, and ethical decision-making. Advanced practice competencies are discussed in relation to all advanced practice nursing and blended CNS-NP roles (case manager, acute care nurse practitioner), highlighting the shared aims and distinctions of each role. In-depth discussions on educational strategies explain how competencies develop as the nurses’ practice progresses. A chapter on research competencies demonstrates how to use evidence-based research in practice, and how to promote these research competencies to other APNs. A conceptual framework shows the clear relationship between the competencies, roles, and challenges in today’s health care environment. Practical strategies are provided for business management, contracting, and marketing. Comprehensive information covers the essential competencies of the new Doctor of Nursing Practice degree. More exemplars (case studies) provide real-life scenarios showing APN competencies in action. A new chapter shows how to provide reliable and valid data to substantiate your impact and justify equitable reimbursement for APN services, also enhancing your skills in quality improvement strategies, informatics, and systems thinking. Information on telehealth considerations covers the new sources of electronic healthcare information available to patients and describes how to counsel them on using reliable resources.