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The Art Of Membership

Author: Sheri Jacobs
Publisher: John Wiley & Sons
ISBN: 1118633083
Size: 25.59 MB
Format: PDF, ePub
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Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list.

Membership Essentials

Author: The American Society of Association Executives (ASAE)
Publisher: John Wiley & Sons
ISBN: 1118976266
Size: 65.66 MB
Format: PDF, Mobi
View: 7411
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The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, legal considerations, and other important topics that have come to the fore since the book's initial publication. Environmental factors and sustainability, governance, globalization, online communities, and the role of volunteers are discussed in greater depth, alongside foundational concepts that association leaders must understand to fill the role effectively. This book reflects the experience and expertise of thought leaders from a range of associations—small, large, local, regional, national, and global—and represents the ASAE's fundamental body of knowledge on membership topics, and provides an invaluable resource for those preparing for or already in association leadership positions. Engage members more fully in the evolving membership environment Develop models and strategies for relationships, engagement, and affiliation Explore ways in which the web and social media can benefit your membership Examine the implications of globalization and the related relational models The ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organizations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you're preparing for the CAE or striving to provide better association leadership, Membership Essentials is the resource you need at the ready.

Membership Rules The Art Of Selling What Matters

Author: Sheri Jacobs
Publisher: John Wiley & Sons
ISBN: 1118767160
Size: 62.25 MB
Format: PDF
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This short form original eBook is an extension of Sheri's speaking engagements. It opens with an introduction to Sheri's key principles/rules of membership which will be expanded upon in much greater detail with examples in the full-length book publishing in January 2014. This original, 10,000 word, short format piece focuses on the principle of Selling What Matters.

Cae Study Guide 2015

Author: American Society of Association Executives (ASAE)
Publisher: John Wiley & Sons
ISBN: 1118865154
Size: 65.13 MB
Format: PDF, Mobi
View: 2157
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The ASAE CAE preparation guide featuring 100 examquestions This is the ASAE test prep resource for the CAE exam, whichleads to certification as an association executive. The ASAE CAEStudy Guide (2015): Preparation Reference for the CertifiedAssociation Executive Exam + Practice Test Bank is the onlybook with a practice exam based on actual questions released fromthe official CAE item bank. This edition reflects newly updated andrevised job analysis study findings from the American Society ofAssociation Executives (ASAE). In this book, you’ll findeverything you need to feel confident on test day, includinghigh-level summaries of all the content covered in the CAE contentoutline’s nine domains. In addition to easy-to-digest content sections, CAE StudyGuide (2015) is full of indispensable resources for anyonepreparing for CAE certification. The online practice exam includes100 questions released from the official CAE exam database, andtesting tips will orient you toward the most successfulstrategies. Comprehensive content summaries of all nine domains tested onthe CAE exam Online practice exam consisting of 100 questions drawn from theCAE test item database, plus answer key Preparation resources including recommended reading, keydefinitions, self-assessment, CAE study questions, and more Exam day readiness tips and suggestions for creating a studyplan, focusing on difficult areas, and reducing test anxiety Beginning with the May 2015 CAE exam, the CAE Commission willimplement its revised CAE test based on the updated contentstructure. CAE Study Guide (2015) is a terrifically usefulresource for anyone seeking CAE certification.