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The Business Of Streaming And Digital Media

Author: Dan Rayburn
Publisher: Taylor & Francis
ISBN: 1136036814
Size: 18.83 MB
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This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.

Streaming And Digital Media

Author: Dan Rayburn
Publisher: Taylor & Francis
ISBN: 1136032177
Size: 53.87 MB
Format: PDF, Mobi
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Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications. New In The Book: - Consumer generated content and portals - Distribution of full-length video content - New distribution outlets for delivering content (Sling, TiVO, IPTV) - Addition of Flash streaming technology and Podcasting - Up-to-date market research and data - New industry pricing data

Digital Media And Innovation

Author: Richard A. Gershon
Publisher: SAGE Publications
ISBN: 1483322548
Size: 47.17 MB
Format: PDF
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Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Trust And Privacy In Digital Business

Author: Sokratis Katsikas
Publisher: Springer Science & Business Media
ISBN: 3540229191
Size: 34.88 MB
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Sincerely welcome to proceedings of the 1st International Conference on Trust and Privacy in Digital Business, Zaragoza, Spain, held from August 30th to September 1st, 2004. This conference was an outgrowth of the two successful TrustBus inter- tional workshops, held in 2002 and 2003 in conjunction with the DEXA conferences in Aix-en-Provence and in Prague. Being the first of a planned series of successful conferences it was our goal that this event would initiate a forum to bring together researchers from academia and commercial developers from industry to discuss the state of the art of technology for establishing trust and privacy in digital business. We thank you all the attendees for coming to Zaragoza to participate and debate the new emerging advances in this area. The conference program consisted of one invited talk and nine regular technical papers sessions. The invited talk and keynote speech was delivered by Ahmed Patel from the Computer Networks and Distributed Systems Research Group, University College Dublin, Ireland on “Developing Secure, Trusted and Auditable Services for E-Business: An Autonomic Computing Approach”. A paper covering his talk is also contained in this book. The regular paper sessions covered a broad range of topics, from access control - sues to electronic voting, from trust and protocols to digital rights management. The conference attracted close to 100 submissions of which the program committee - cepted 29 papers for presentation and inclusion in the conference proceedings.

Policy And Marketing Strategies For Digital Media

Author: Yu-li Liu
Publisher: Routledge
ISBN: 1317744101
Size: 42.33 MB
Format: PDF, ePub
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With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Multimedia Security Handbook

Author: Borko Furht
Publisher: CRC Press
ISBN: 1000611094
Size: 59.62 MB
Format: PDF, ePub
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Intellectual property owners who exploit new ways of reproducing, distributing, and marketing their creations digitally must also protect them from piracy. Multimedia Security Handbook addresses multiple issues related to the protection of digital media, including audio, image, and video content. This volume examines leading-edge multimedia securit

The Business Of Influence

Author: Philip Sheldrake
Publisher: John Wiley & Sons
ISBN: 9781119978305
Size: 32.24 MB
Format: PDF, ePub
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Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR