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The Dynamics Of Persuasion

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 0203870328
Size: 80.55 MB
Format: PDF
View: 1907
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The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in a highly accessible and clear style, The Dynamics of Persuasion serves to: introduce the social science perspective on persuasion enhance understanding of persuasion theories and research highlight the major issues discussed in the field of persuasion research explore the complexities and subtleties in the dynamics of everyday persuasion raise awareness about the ethics of contemporary persuasion. New to this edition are: 2008 election examples interspersed througout the text focused discussions on compliance-gaining and negative advertising examples of strong attitude, such as the pros and cons of using animals in research. Complimented by a Companion Website (www.routledge.com/textbooks/dynamicsofpersuasion4e) with resources for students and instructors, The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.

Cengage Advantage Series Essentials Of Public Speaking

Author: Cheryl Hamilton
Publisher: Cengage Learning
ISBN: 1285159454
Size: 75.32 MB
Format: PDF, ePub, Docs
View: 148
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Packed with sample speeches illustrating what to do as well as plenty of examples detailing what not to do, this value-priced public speaking text equips students with the essential skills and theories needed to become an effective public speaker. ESSENTIALS OF PUBLIC SPEAKING emphasizes critical thinking as it delivers abundant practical advice, intriguing discussions on the role of ethics in public speaking, and up-to-date coverage on effectively using technology in speech development and delivery. The sixth edition features a new streamlined organization, a revised initial chapter that gets students speaking right away with 11 types of introductory speeches, and two new chapters (one on ethics and technology in public speaking and another on team presentations). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Communication Research

Author: Rebecca B. Rubin
Publisher: Wadsworth Publishing Company
ISBN:
Size: 60.60 MB
Format: PDF, Mobi
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This text for communication research is designed to help students learn how to successfully use literature and other sources in writing effective papers and to strategize, develop and complete communication research, placing special emphasis on using library resources to search for literature. It demystifies the research process by teaching students library skills and scholarly writing, and it acquaints them with the latest research technology tools.

Making Data Talk

Author: David E. Nelson (M.D.)
Publisher: Oxford University Press, USA
ISBN: 9780195381535
Size: 64.90 MB
Format: PDF, Docs
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The authors summarize and synthesize research on the selection and presentation of data pertinent to public health and provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers and the press.

Essentials Of Understanding Psychology

Author: Robert S. Feldman
Publisher: McGraw-Hill Humanities Social
ISBN: 9780073405490
Size: 55.67 MB
Format: PDF, ePub
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Students First. Essentials of Understanding Psychology is written around the philosophy that an effective textbook must be oriented to students: informing them, engaging them, exciting them about the field, and expanding their intellectual capabilities because when students understand psychology, they learn psychology. No matter what brings students into the introductory course and regardless of their initial motivation, Essentials of Understanding Psychology, Seventh Edition, draws students into the field and stimulates their thinking. This revision integrates a variety of elements that foster students' understanding of psychology and its impact on their everyday lives. It also provides instructors with a fully integrated supplements package to objectively gauge their students' mastery of psychology's key principles and concepts and to create dynamic lectures.

Magill S Encyclopedia Of Social Science

Author: Nancy A. Piotrowski
Publisher:
ISBN: 9781587651311
Size: 47.37 MB
Format: PDF, Docs
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"A comprehensive introduction to psychology, this work will find a home in a broad range of library collections. Each topical entry includes notes on the type of psychology and field of study covered, a list of key concepts related to the essay, and an an

Psychology Mental Health Ability Tests

Author: Nancy A. Piotrowski
Publisher: Salem PressInc
ISBN: 9781587655579
Size: 38.50 MB
Format: PDF, ePub, Mobi
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This comprehensive five-volume set covers notable theories, people, social issues, life stages, the physiology and anatomy of the nervous system, and various mental illnesses or conditions --from publisher description.

Building A Speech

Author: Sheldon Metcalfe
Publisher: Wadsworth Publishing Company
ISBN: 9780534606602
Size: 56.49 MB
Format: PDF, ePub, Docs
View: 1985
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Metcalfe's BUILDING A SPEECH, Fifth Edition, continues the tradition of providing proven texts at lower prices. With 20 chapters organized into five units, BUILDING A SPEECH guides students through a step-by-step process of acquiring public speaking skills by observation, peer criticism, personal experience and instructor guidance. Readings and exercises provide assistance in developing informative and persuasive speeches as well as research and speechwriting skills. This book establishes a caring environment for the learning process through a conversational style that aims to both interest and motivate students, while conveying encouragement through topics such as apprehension and listening that will help students to realize that they are not alone in their struggles. It is grounded in the philosophy that students can master the steps of speech construction if provided with a caring environment, clear blueprints, and creative examples.