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The Media The President And Public Opinion

Author: William J. Gonzenbach
Publisher: Routledge
ISBN: 1136485821
Size: 19.86 MB
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Using a broadened conceptualization of agenda setting, this volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events -- both real and fabricated -- and the primary agendas drove the issue over time. Based on this objective, four questions are posed: * How did the media structure interpretations of drug issues and events? * How did the president structure public relations interpretations and presentations of issue and event information over time? * What were the interactions of the drug-issue agendas, the president's public relations agendas, the media, and the public, while controlling the policy agenda and a real-world measure of the severity of the drug problem? * How did the relationships of these agendas differ during the Reagan and Bush presidencies? These questions were addressed with detailed content analyses of the media agenda over time, the presidential public relations agenda over time, and a multivariate ARIMA analysis of the time series agendas. No previous studies to date have addressed and modeled these agendas simultaneously with ARIMA modeling methods.

Communication Science Theory And Research

Author: Marina Krcmar
Publisher: Routledge
ISBN: 1136288996
Size: 75.17 MB
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This volume provides a graduate-level introduction to communication science, including theory and scholarship for masters and PhD students as well as practicing scholars. The work defines communication, reviews its history, and provides a broad look at how communication research is conducted. It also includes chapters reviewing the most frequently addressed topics in communication science. This book presents an overview of theory in general and of communication theory in particular, while offering a broad look at topics in communication that promote understanding of the key issues in communication science for students and scholars new to communication research. The book takes a predominantly "communication science" approach but also situates this approach in the broader field of communication, and addresses how communication science is related to and different from such approaches as critical and cultural studies and rhetoric. As an overview of communication science that will serve as a reference work for scholars as well as a text for the introduction to communication graduate studies course, this volume is an essential resource for understanding and conducting scholarship in the communication discipline.

The International Encyclopedia Of Media Effects 4 Volume Set

Author: Patrick R?ssler
Publisher: John Wiley & Sons
ISBN: 1118784049
Size: 51.23 MB
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The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association

Political Communication

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1136688463
Size: 51.68 MB
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In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the media. In addition to synthesizing facts and theories, and highlighting the scholarly contributions made to the understanding of political communication effects, Political Communication addresses such factors as the rhetorical accomplishments of American presidents, the ongoing tangles between the press and the presidency, and the historical roots of politics as it is practiced and studied today. It also addresses major issues about the press and politics that continually resurface, such as question of press bias and the use and manipulation of media by politicians to accomplish national goals. As a comprehensive and engaging introduction to contemporary political communication, this volume provides all readers with a historical perspective on American politics and press and offers a unique appreciation of the strengths and virtues of political communication in America.

Communication And Democracy

Author: Maxwell E. McCombs
Publisher: Routledge
ISBN: 1136685103
Size: 78.78 MB
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Exciting intellectual frontiers are open for exploration as agenda-setting theory moves beyond its 25th anniversary. This volume offers an intriguing set of maps to guide this exploration over the near future. It is intended for those who are already reasonably well read in the research literature that has accumulated since the publication of McCombs and Shaw's original 1972 Public Opinion Quarterly article. This piece of literature documented the influence of the news media agenda on the public agenda in a wide variety of geographic and social settings, elaborated the characteristics of audiences and media that enhance or diminish those agenda-setting effects, and cataloged those exogenous factors explaining who sets the media's agenda. In the current volume, a provocative set of maps for explicating new levels of agenda-setting theory have been sketched by a new generation of young scholars, launching an enterprise that has significant implications for theoretical research and for the day-to-day role of mass communication in democratic societies. At the first level of agenda setting are agendas of objects--the traditional domain of agenda setting research--represented by an accumulation of hundreds of studies over the past quarter century. At the second level of agenda setting are agendas of attributes--one of the new theoretical frontiers whose aspects are discussed in detail in the opening chapters. Other chapters offer maps of yet other theoretical frontiers, including political advertising agendas and their impact on behavior, the framing of various agendas in the mass media and the differential impact of print and TV, the theoretical role of individual differences in the agenda-setting influence of the news media on the public agenda, methodological advances for determining cause and effect roles in agenda-setting, and the application of agenda-setting theory to historical analysis. This volume is an invitation to others to become active members of the invisible college of agenda-setting scholarship. As such, the goals of this book are threefold: * to introduce a broad set of ideas about agenda-setting; * to enrich the exploration of these ideas by enhancing scholarly dialogue among the members of this invisible college; and * to enhance the discussion of agenda-setting research in seminars and research groups around the world. Agenda-setting has remained a vital and productive area of communication research over a quarter century because it has continued to introduce new research questions into the marketplace of ideas and to integrate this work with other theoretical concepts and perspectives about journalism and mass communication. Understanding the dynamics of agenda- setting is central to understanding the dynamics of contemporary democracy. This book's set of theoretical essays, grounded in the accumulated literature of agenda- setting theory and in the creative insights of young scholars, will help lead the way toward that understanding.

Books In Print

Author: R.R. Bowker Company
Publisher:
ISBN:
Size: 21.24 MB
Format: PDF
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Books in print is the major source of information on books currently published and in print in the United States. The database provides the record of forthcoming books, books in-print, and books out-of-print.