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The Transnational Media Corporation

Author: Richard A. Gershon
Publisher: Routledge
ISBN: 1136685510
Size: 52.63 MB
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The combination of international privatization trends coupled with advancements in computer and communication technology have transformed the conduct of international business. The result has been a consolidation of players in all aspects of business, including banking, aviation, insurance, and mass media. This book discusses one such player -- the Transnational Media Corporation (TNMC). Long remembered as a time of rapid growth and expansion for international business, the decades of the '80s and '90s were a period characterized by major mergers and acquisitions. Good examples of this include Time Inc.'s 1989 merger with Warner Communication for $11.2 billion and Walt Disney's 1996 purchase of Cap Cities/ABC for $19.5 billion. According to the late Steven Ross, former co-chief executive officer of Time-Warner, "In order to succeed in business today, you must be in all the major markets of the world." TNMCs have indeed become salient features of today's global economic landscape. This volume asks the most basic of questions: What makes a global corporation global? And, to what extent do TNMCs affect the marketplace of ideas? This book, then, is intended for the business professional or student who is interested in understanding the business and operations of transnational media. Part I examines the regulatory and economic reasons prompting the formation of a TNMC. It seeks to explain why such companies engage in direct foreign investment and further considers how transnational operations affect the development of new media products in terms of cost, quality, and availability. The TNMC is unique among global corporations given the fact that its primary business is the creation of information and entertainment products. This book also examines the highly complex relationship between TNMCs and the host nations in which they operate. It further considers such specific issues as cultural trespass, transborder data flow, and the effects of transnational media on the marketplace of ideas. Part II of this volume provides a series of case study analyses of five leading TNMCs including Time-Warner Inc., Sony Inc., Bertelsmann AG, the Walt Disney Company, and News Corporation Ltd. Specific attention is given to the history, business philosophy, and economic performance of each of these companies.

International And Development Communication

Author: Bella Mody
Publisher: SAGE
ISBN: 9780761929017
Size: 60.79 MB
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This book has the chapters from the Handbook of International and Intercultural Communication, Second Editionrelating to the structure and growth of international and development communication. With expanded introductions by Bella Mody to both fields it is an invaluable resource for students and lecturers of communications studies.

Handbook Of International And Intercultural Communication

Author: Molefi Kete Asante
Publisher: SAGE
ISBN: 9780761920908
Size: 32.14 MB
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This Second Edition illustrates how the field is composed and looks at how it has grown. The four parts examine cross-cultural communication; intercultural communication; international communication; and development communication. Each part begins with a chapter on theories and closes with one on issues. This Edition is thoroughly revised and reorganized with expanded coverage of international, development, and cross-cultural communication and new chapters.

Media Telecommunications And Business Strategy

Author: Richard A. Gershon
Publisher: Routledge
ISBN: 1136288929
Size: 16.33 MB
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With today’s dynamic and rapidly evolving environment, media managers must have a clear understanding of different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Developed for students in telecommunications management, media management, and the business of media, this text helps future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. The second edition includes updated research throughout , including material on major business and technology changes and the importance of digital lifestyle reflected in e-commerce and personalized media selection, such as Netflix and iTunes, and the growing importance of Facebook and social networking from a business perspective.

News As Entertainment

Author: Daya Kishan Thussu
Publisher: Sage Publications Ltd
ISBN: 9780761968788
Size: 36.42 MB
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Richly detailed and empirically grounded, this first book-length study of infotainment and its globalization by a leading scholar of global communication, offers a comprehensive and critical analysis of this emerging phenomenon. Going beyond - both geographically and theoretically - the 'dumbing down' discourse, largely confined to the Anglo-American media, the book argues that infotainment may have an important ideological role, a diversion in which 'soft news' masks the hard realities of neo-liberal imperialism.

Impact Of Mass Media

Author: Ray Eldon Hiebert
Publisher: Longman Publishing Group
Size: 34.30 MB
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There can be no question that the media play an important role in our contemporary society. The fourth edition of Impact of Mass Media explores the issues surrounding the growing presence of mass media in our everyday lives by presenting arguments from contemporary leading thinkers, observers, and critics. This new edition features thought-provoking, new articles on topics such as diversity in the age of electronic news, global media giants, government secrecy, and the slow death of culture. By providing a balanced approach for examining the effects of media on current issues, Hiebert lets students decide for themselves how mass media can be manipulated and how mass media manipulate the public.

Communications Media Globalization And Empire

Author: Oliver Boyd-Barrett
Publisher: Indiana University Press
ISBN: 9780861966608
Size: 18.35 MB
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In Communications Media, Globalization, and Empire, an international team of experts analyze and critique the political economy of media communications worldwide. Their analysis takes particular account of the sometimes conflicting pressures of globalization and "neo-imperialism." The first is commonly defined as the dismantling of barriers to trade and cultural exchange and responds significantly to lobbying of the world’s largest corporations, including media corporations. The second concerns U.S. pursuit of national security interests as response to "terrorism," at one level and, at others, to intensifying competition among both nations and corporations for global natural resources.

Global Communication

Author: Thomas L. McPhail
Publisher: Allyn & Bacon
ISBN: 9780205156351
Size: 45.50 MB
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Discussing the major trends, stakeholders, and global activities involved in international communications this text places emphasis on the history of the international communications debate, developed initially within the halls of UNESCO.