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Understanding Communication Theory

Author: Stephen M. Croucher
Publisher: Routledge
ISBN: 131775137X
Size: 15.43 MB
Format: PDF, Docs
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This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

Mcquail S Mass Communication Theory

Author: Denis McQuail
Publisher: SAGE
ISBN: 9781446244029
Size: 53.99 MB
Format: PDF, Kindle
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"Denis McQuail's Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail's Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail's Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail's Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.

New Frontiers In International Communication Theory

Author: Mehdi Semati
Publisher: Rowman & Littlefield Publishers
ISBN: 1417503602
Size: 60.79 MB
Format: PDF, ePub, Docs
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New Frontiers in International Communication Theory offers a wide-ranging assessment of the present state of the field of international communication and charts new directions for theory and research. It brings together renowned and emerging scholars who challenge the field to move beyond the limits of existing formulations, approaches, and trajectories, providing an alternative and a supplement to traditional approaches in analysis and study. In rethinking the central problematics of the field, exploring established and new tools and models of inquiry, and articulating new research agendas, this interdisciplinary collection anticipates the future of international communication studies.

Understanding Communication Research Methods

Author: Stephen M. Croucher
Publisher: Routledge
ISBN: 1135053618
Size: 32.67 MB
Format: PDF, ePub, Docs
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Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.

A Beginner S Guide To Graph Theory

Author: W.D. Wallis
Publisher: Springer Science & Business Media
ISBN: 9780817645809
Size: 79.28 MB
Format: PDF, ePub, Docs
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Concisely written, gentle introduction to graph theory suitable as a textbook or for self-study Graph-theoretic applications from diverse fields (computer science, engineering, chemistry, management science) 2nd ed. includes new chapters on labeling and communications networks and small worlds, as well as expanded beginner's material Many additional changes, improvements, and corrections resulting from classroom use

Communication Research

Author: Rebecca B. Rubin
Publisher: Wadsworth Publishing Company
ISBN:
Size: 44.26 MB
Format: PDF, Mobi
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This text for communication research is designed to help students learn how to successfully use literature and other sources in writing effective papers and to strategize, develop and complete communication research, placing special emphasis on using library resources to search for literature. It demystifies the research process by teaching students library skills and scholarly writing, and it acquaints them with the latest research technology tools.

A Beginner S Guide To Language And Gender

Author: Allyson Jule
Publisher: Multilingual Matters
ISBN: 184769683X
Size: 68.77 MB
Format: PDF, ePub, Mobi
View: 1499
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A Beginner’s Guide to Language and Gender offers a broad and accessible introduction to the study of gender and language use for those new to the subject. The book introduces the theoretical and practical perspectives, including relevant frameworks necessary to understand ways in which language interacts with gender/sex in various settings, including: in media, in schools, in places of business, in places of worship, and at home.

Absolute Beginner S Guide To Keynote For Mac Os X

Author: Curt Simmons
Publisher: Que Pub
ISBN: 9780789731012
Size: 42.12 MB
Format: PDF, Docs
View: 391
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Provides instructions on creating effective presentations using Keynote, covering such topics as creating slides, using colors, creating charts and tables, adding multimedia, and exporting the presentation to QuickTime or PDF format.

Advertising Basics

Author: J V Vilanilam
Publisher: SAGE Publications India
ISBN: 8132103904
Size: 20.15 MB
Format: PDF, ePub, Docs
View: 3656
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Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in detail, giving pointers, suggestions and in-depth analysis of how things work in each department. Some of the highlights of this text are: - A holistic introduction which gives the reader a pan-industry perspective of advertising. - The nitty-gritties of copywriting for the main media-newspapers, magazines, radio, film, television and the Internet. - Detailed chapters on advertising agencies, client servicing and the creative aspects of advertising. - Pointers on how to conduct an advertising campaign. - Numerous advertisements which illustrate the theory and examples used in the book. - Tips on how to select an advertising agency and in what circumstances the agency should be changed. - A simple, approachable and anecdotal style of writing which the reader will enjoy.

Project Management Absolute Beginner S Guide

Author: Greg Horine
Publisher: Que Publishing
ISBN: 0133115585
Size: 39.31 MB
Format: PDF, ePub, Docs
View: 6079
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Succeed as a project manager, even if you’ve never run a project before! This book is the fastest way to master every project management task, from upfront budgeting and scheduling through execution, managing teams through closing projects, and learning from experience. Updated for the latest web-based project management tools and the newest version of PMP certification, this book will show you exactly how to get the job done, one incredibly clear and easy step at a time. Project management has never, ever been this simple! Who knew how simple Project Management could be? This is today’s best beginner’s guide to modern project management… simple, practical instructions for succeeding with every task you’ll need to perform! Here’s a small sample of what you’ll learn: • Master the key skills and qualities every project manager needs • Lead projects, don’t just “manage” them • Avoid 15 most common mistakes new project managers make • Learn from troubled, successful, and “recovered” projects • Set the stage for success by effectively defining your project • Build a usable project plan and an accurate work breakdown structure (WBS) • Create budgets and schedules that help you manage risk • Use powerful control and reporting techniques, including earned value management • Smoothly manage project changes, issues, risks, deliverables, and quality • Manage project communications and stakeholder expectations • Organize and lead high-performance project teams • Manage cross-functional, cross-cultural, and virtual projects • Work successfully with vendors and Project Management Offices • Make the most of Microsoft Project and new web-based alternatives • Get started with agile and “critical chain” project management