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Words That Work

Author: Frank Luntz
Publisher: Hachette UK
ISBN: 1401385745
Size: 62.18 MB
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Sold On Language

Author: Julie Sedivy
Publisher: John Wiley & Sons
ISBN: 9781119996088
Size: 48.95 MB
Format: PDF, ePub, Mobi
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As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]

It S Not What You Say It S How You Say It

Author: Joan Detz
Publisher: St. Martin's Griffin
ISBN: 1466804211
Size: 59.44 MB
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Why do some speakers succeed while many bore their audiences and lose their listeners? Speaking coach Joan Detz has worked with top clients for more than 15 years and has the answers. In this useful and lively book she presents strategies and tips for speeches, sales presentations, brief remarks, job interviews, Q&A sessions, panels, and more -- every situation that requires something to say. Topics include: organizing your message * finding terrific research * using storytelling techniques * preparing the room * handling technical glitches * working with other speakers * measuring your effectiveness * making the most of your voice * mastering humor * using body language * conquering nervousness * building audience rapport * tapping the power of persuasion. Filled with checklists, tip sheets, self-evaluations, and practical advice on every page, this thorough and invaluable guide takes the mystery out of our most dreaded experience. This book will help you say it better-whether you're talking to one or one thousand.

Reading People

Author: Jo-Ellan Dimitrius
Publisher: Random House
ISBN: 140902086X
Size: 38.40 MB
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You'll learn: how to tell a person's sincerity by the tone of his or her voice which three character traits are most likely to predict a person's behaviour? how to know if your date is interested in a serious relationship the message you are sending with your hairstyle how to use your intuition to determine the right nursery school, nanny or child-minder for your child how to stay objective when evaluating a potential boss - even if you need the job desperately.

It S Not About You

Author: Bob Burg
Publisher: Penguin
ISBN: 1101544333
Size: 18.57 MB
Format: PDF, Kindle
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Please note that IT'S NOT ABOUT YOU has been revised and republished with a new title, THE GO-GIVER LEADER (ISBN: 9780399562945). We encourage you to search for THE GO-GIVER LEADER instead of the old edition. From the Hardcover edition.

Los Republicanos

Author: Leslie Sanchez
Publisher: St. Martin's Press
ISBN: 023060742X
Size: 77.93 MB
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Hispanics comprise one of America's largest business-minded, faith-based, culturally-conservative entities—and their numbers continue to grow. Long assumed to be aligned with the Democrats, Hispanics have been ignored by many Republicans. Noted Hispanic marketing expert and political commentator Leslie Sanchez passionately argues that Hispanics, after years of watching Democrats fail them, need to shift their bets to Los Republicanos or risk gambling away their political future. In her book, Sanchez debunks the cultural and political myths about Hispanics and Republicans alike. She also offers a look at today's changing Hispanic mindset and the new dynamic force that is rising.

Bad Moves

Author: Barbara Sahakian
Publisher: OUP Oxford
ISBN: 0191645532
Size: 51.36 MB
Format: PDF, Kindle
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Making decisions is such a regular activity that it is mostly taken for granted. However, damage or abnormality in the areas of the brain involved in decision-making can severely affect personality and the ability to manage even simple tasks. Here, Barbara Sahakian and Jamie Nicole LaBuzetta discuss the process of normal decision making - our strategies for making decisions, biases that affect us, and influential factors - and then describe the abnormal patterns found in patients with conditions such as severe depression, Alzheimer's, and accidental brain damage. Using striking examples and case studies from their own research to show the impact of abnormal decision making, they introduce the concept of 'hot' and 'cold' decision making based on the level of emotions involved, showing that in various psychiatric conditions extreme emotions alter the pattern of decision making. Looking at the ways in which the brain can be manipulated to improve cognitive function in these patients, they consider the use of 'smart drugs' that alleviate these problems. The realization that smart drugs can improve cognitive abilities in healthy people has led to growing general use, with drugs easily available via the Internet. They raise ethical questions about the availability of these drugs for cognitive enhancement, in the hope of informing public debate about an increasingly important issue.

Job Readiness For Health Professionals E Book

Author: Elsevier
Publisher: Elsevier Health Sciences
ISBN: 0323292240
Size: 66.12 MB
Format: PDF, Mobi
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You might know how to properly bill patients, draw blood, or code in a professional work environment, but are you prepared to find and keep your next job? Using an easy-to-read, easy-to-follow format, Job Readiness for Health Professionals: Soft Skills Strategies for Success gives you an advantage in the job market by guiding you through what you need to know to master the essential soft skills — such as professional habits, attitudes, and personality traits — needed for every entry-level healthcare job. If you want long-term success as a working professional, then this book is for you! Critical thinking exercises woven throughout skills include multidisciplinary scenarios from the field. What If? boxes feature short scenarios for the you to think about how you would handle a situation in the workplace. Case studies use fictional vignettes to illustrate the issues involved with the specific skills. Down a Dark Road vignettes illustrate what can go terribly wrong when a skill is ignored or not mastered. Behavioral objectives provided for mastering each skill. Worktext format with journaling activities give you opportunities for self reflection on your skills progress. Experiential Exercises are actions or experiments that you can perform on your own to gain a deeper appreciation for the skill. Cross Currents with Other Skills cross references related skills, pointing out the synergies and connections between them.

Flashpoint

Author: JK Harris
Publisher: Entrepreneur Press
ISBN: 1613080190
Size: 30.57 MB
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JK Harris, founder of JK Harris & Company, the world’s fastest growing and largest tax representation firm, invites you to sit shotgun on an invigorating ride from zero to the top. Harris recounts his journey, taking you through trial and error, changing circumstances, diverse business environments, evolving markets, and along the way, arms you with seven core strategies guaranteed to grow your business at a rapid-fire rate.

The Well Spoken Woman

Author: Christine K. Jahnke
Publisher: Prometheus Books
ISBN: 1616144637
Size: 48.74 MB
Format: PDF, ePub
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Sheryl Sandberg advises women to "lean in" to realize their full potential. To do so successfully, women need effective communication skills and a confident presentation style. In this must-have guide, one of the nation’s premier speech coaches shares tested techniques from twenty years of coaching women on what works and what doesn’t. The author details the practices and techniques of successful women to help all women improve their presentation and public speaking skills. With access to her expertise, you’ll learn strategies that will help you present your best self in forums from PTA meetings to TV studios, conferences to classrooms, boardrooms to YouTube. The author has advised First Lady Michelle Obama for her International Olympic Committee speech, provided speaker training to Hillary Clinton’s presidential campaign, and coached corporate CEOs and more women elected officials than any other trainer. Every woman can benefit from studying the polished speaking skills of such powerful women. Strategic advice on everything from messaging to hair and hemlines will allow you to come across as polished and prepared. The author includes easy-to-follow exercises so you can try out techniques immediately, from the use of sound bites and secrets to establishing eye contact to what not to do with your hands. Filled with behind-the-scenes advice, this book is for every woman who wants to present herself well, express her ideas with confidence, and earn the respect of any audience.